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Linking with Love

If it's on the internet, it's free for anyone to use, right? WRONG! So how do you find content that's okay to use in your social media strategies without having to create everything from scratch?

Crystal Coleman

on 1 July 2013

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Transcript of Linking with Love

Link with Love
Why should we care about
ethical sharing and attribution?
Legal Reasons (Copyright Law, IP Law)
Sharing Builds Relationships
What Goes Around Comes Around
Good Linking = Great SEO
How Do I Find Content I Can Use?
Flickr - Creative Commons (Advanced Search)
Flickr Commons Project
Wikimedia Commons
Government Works License
The Noun Project
Wikipedia PD Image Resources (bit.ly/PDimgres)
So you found something you can use.
What now?
Check attribution requirements.
Ethical Sharing isn't just about images you want to use
Ethical Sharing, Attribution, & Social Media Etiquette
Linking with Love
Volunteer Group
Great resources
Their philosophy
Images via LinkWithLove
What is ethical sharing and how do I do it?
How do I find sources and credit them?
How do I make sure I'm following all the unwritten rules?
Why is Crystal so mad about George Takei's Facebook page?
Copyright Trolls - A Case Study
Image found on a creative commons site, no attribution license.
Numerous websites, large and small, used image.
Image pulled from creative commons site by photographer.
Photographer, also a copyright lawyer, started issuing lawsuits for illegal usage.
THEN filed for copyright.
More lawsuits handed out.
No DMCA notice, just lawsuits.
Offers to settle for $1500 or take you to court.
Can you afford to fight it?
Image: CC BY-SA 2.0 License, BrokenCities on Flickr
None of the advice in this presentation should be construed as a substitute for legal advice.
PLEASE consult a lawyer if you need further consultation about copyright or intellectual property law.
A Primer on Definitions
Copyright - the exclusive legal right to reproduce, publish, sell, or distribute the matter and form of something
Intellectual Property (IP) - property (as an idea, invention, or process) that derives from the work of the mind or intellect
Creative Commons - Creative Commons licenses provide an easy way to manage the copyright terms that attach automatically to all creative works under copyright.
Fair Use - a legal doctrine that portions of copyrighted materials may be used without permission of the copyright owner provided the use is fair and reasonable, does not substantially impair the value of the materials, and does not curtail the profits reasonably expected by the owner
Definition Sources: "copyright," "intellectual property," "public domain," "fair use" via Merriam-Webster.com; "Creative Commons" via CreativeCommons.org, 'DMCA' adapted from Wikipedia
Public Domain - the realm embracing property rights that belong to the community at large, are unprotected by copyright or patent, and are subject to appropriation by anyone
How Do I Avoid Getting Sued?
Image CC BY 2.0 License, AMagill on Flickr
Buy stock images
What if I NEED to use copyrighted material? (Fair Use)
The fair use doctrine of the U.S. copyright statute allows use of limited portions of a copyrighted work for primarily transformative purposes. Whether or not a particular use qualifies as fair use depends on many circumstances.
Fair Use Examples
Fan Footage of Daytona Speedway crash on YouTube.
'Downfall'/Hitler Reacts videos
Search thumbnails
2 Live Crew sample of "Pretty Woman"
Purpose and character of use
Nature of copyrighted work
Amount and substance of portion used
Effect on market for or value of copyrighted work.
Circumstances Include:
The distinction between what is fair use and what is infringement in a particular case will not always be clear or easily defined. There is no specific number of words, lines, or notes that may safely be taken without permission. Acknowledging the source of the copyrighted material does not substitute for obtaining permission.
Source: http://www.copyright.gov/fls/fl102.html
DMCA - Digital Millenium Copyright Act, allows copyright holders to make claims to internet service providers of copyright infringement and have the offending content removed.
Image: Poppy Thomas-Hill (pinkpoppyphotography on Flickr)
If not indicated, give source website, username, and hyperlink where possible
Standard formats:
"Image via:" "Image Source:" "Image:"
Where to attribute:
Caption of image
End of post
End of quote
Even when attribution isn't required, it's still the nice thing to do
Accurate and attributed to correct person
Link to source if applicable
Google or Snopes to check
"Be the change..." Ghandi never said that
Make sure pin links through to original source
Same for tumblr pictures.
Repin or Reblog rather than Reposting
How to find original sources
Text: Google; find a primary source
TinEye (http://www.tineye.com/)
Reverse Image Search
Available through web or as a browser plug-in
?¿ src-img (http://jarred.github.io/src-img/)
Interface through GIS
Generally fair use or using uncopyrighted material
Very hard to determine who created a specific meme image
Research before using:
Image via http://knowyourmeme.com/memes/grumpy-cat
As Promised... why George Takei bugs me
Image: CC 2.0 BY-SA, Gage Skidmore, Flickr
Takei is a content creator (author)...
but doesn't respect the content of others
Has gained new exposure and even sold a book
based on his use of the content that others
create, with no
regard for sourcing
"From a friend" is not a source.
More Resources:
More at: http://thatgirlcrystal.com/LinkingWithLove
Creative Commons - http://CreativeCommons.org
Electronic Frontier Foundation - http://eff.org
US Copyright Office - http://copyright.gov
Stanford Libraries - http://fairuse.stanford.edu
Link with Love - http://linkwithlove.typepad.com
Follow Crystal:
Web, Twitter, Pinterest:
Facebook, LinkedIn:
What about the relationships and SEO stuff?
Image CC 2.0 BY, JD Hancock on Flickr
Proper permission seeking and attribution can build relationships between content creators, as well as between brands and consumers.
Inbound links to your website build on SEO, show engines that you're a valid, current, reputable site.
Building exposure works as a two way street.
Drop a comment or an email; everyone likes to know that people like what they do/make.
Who needs to attribute?
Bloggers, Journalists, Social Media Managers, Community Managers, Editors, etc...
Anyone curating content, online and off.
Image CC 2.0 BY, walknboston on Flickr
Crystal Coleman
Community Manager/Social Media Specialist (7 years)
Currently contracting at Ning
Writer for Persephone Magazine (2 years)
Sometimes I make graphics
I tweet a lot @ThatGirlCrystal
And I blog, too: thatgirlcrystal.com
I really really love doing the right thing
Image CC 2.0 BY, torbakhopper on Flickr
Full transcript