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Locative Media and transmedia storytelling

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Ekaterina Kitaeva

on 23 September 2013

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Transcript of Locative Media and transmedia storytelling

Locative Media and transmedia storytelling
What we should know about LM
Locative media or Location-based media are media of communication functionally bound to a location.

Locative media are digital media applied to real places.

Transmedia storytelling with locative media
Thank you for your attention!
What the locative media is about;
Locative media that is of most immediate concerns is that made by those who create experiences that take into account the geographic locale of interest, typically by elevating that geographic locale beyond its instrumentalized status as a ‘latitude longitude coordinated point on earth’ to the level of existential, inhabited, experienced and lived place.
Locative media or Location-based media are media of communication functionally bound to a location. The physical implementation of locative media, however, is not bound to the same location to which the content refers.
Location-based media (LBM) delivers multimedia and other content directly to the user of a mobile device dependent upon their location. Location information determined by means such as mobile phone tracking and other emerging Real-time locating system technologies like Wi-Fi or RFID can be used to customize media content presented on the device.
Location based media allows for the enhancement of any given environment offering explanation, analysis and detailed commentary on what the user is looking at through a combination of video, audio, images and text.
Facebook Place
Apps for location
Geo-social apps
Geo & social travel apps
Recommendation apps

Locative Media in the context of transmedia storytelling
Place annotations and discoveries
Description: With these apps, it’s all about places. Document and tag your city, discover what’s interesting around you, share what you discover with the world or your network. This is an amazing category
Description: With these apps, the focus is generally more on the social than the geo. Share geotagged content with friends and share place-based information.
Geo & social travel apps
Description: An obvious killer use case for geolocation apps is helping travelers and tourists during their travels. Seems like a new travel startup pops up every day.
Recommendation apps
Description: One of the hottest startup sectors — everyone wants to be the next Yelp, given the lack of personal social networking in Yelp’s offering.
The term 'locative media' was coined by Karlis Kalnins.

locative media concentrates on social interaction with a place and with technology. Many locative media projects have a social, critical or personal (memory) background.

As different researchers (
Bull, Ito
) have pointed out, mobile media such as the mobile phone or the personal stereo are often used аfor creating or appropriating a geospatial experience.

Marc Tuters and Kazys Varnelis see two categories of locative media. One is annotative – these are media technologies that allow its users to virtually tag (and filter) the real world. The second is phenomenological – tracing the action of a subject in the world.

Place is often seen as central to creativity.

Given the dynamism and hybridity of cities and the networks which comprise them, locative media extends the internet landscape to physical environments where people forge social relations and actions.

Moreover, in using locative technologies, users can expand how they communicate and assert themselves in their environment and, in doing so, explore this continuum of urban interactions. Furthermore, users can assume a more active role in constructing the environments they are situated in.

Christian Nold: ""Taking pictures with mobile phones is getting more serious.""
He mentions that we should not perhaps focus so much on "classic" locative media terms such as gather, share, play, visualise and imagine. But more on terms that encompass social relations: collaborate, archive, educate, challenge, change behaviour and organise.
Design scholars Anne Galloway and Matthew Ward state that "various online lists of pervasive computing and locative media projects draw out the breadth of current classification schema: everything from mobile games, place-based storytelling, spatial annotation and networked performances to device-specific applications."
A prominent use of locative media is in locative art. A sub-category of interactive art or new media art, locative art explores the relationships between the real world and the virtual or between people, places or objects in the real world.
Locative art
Kitaeva Ekaterina
Knyazher Maria
Konkov Alexandr
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