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tesis retorika visual

retorika visual iklan Axis pada bulan suci Ramadhan 1431 H/2010 M. Senin 01.10.2012.JAM: 01.00 WIB
by

m syahril iskandar

on 30 September 2012

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Transcript of tesis retorika visual

RETORIKA VISUAL IKLAN AXIS PADA BULAN SUCI RAMADHAN 1431 H/2010 M M. SYAHRIL ISKANDAR
NIM 2710013
(PROGRAM MAGISTER DESAIN) LATAR BELAKANG
Peran periklanan lebih dari sekedar untuk mengenalkan dan mengakrabkan suatu produk atau jasa pada para penonton.

Sebagai media pembawa pesan, iklan yang akan disajikan tentunya disesuaikan dengan momentum.

Iklan yang disajikan pada bulan suci Ramadhan mencoba mengangkat nilai-nilai keagamaan (religious).

Retorika visual mengandung unsur tanda visual dan pendekatan persuasif dalam penyampaian pesan sebuah iklan. INSTITUT TEKNOLOGI BANDUNG
2012
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