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Google Glass Marketing Plan
Transcript of Google Glass Marketing Plan
Top software provider: Google Chrome, Maps, Earth...
Selling high quality hardware products: Nexus Tablet & Phones, Smartwatch, Chromecast, Glas
Customer Analysis (cont.)
Value for Money
Superior Customer Service
Forecast & Budget
Based on Jim Harvey's speech structures
Situational Analysis (cont.)
Chandrakanth Easwaran [MGBSEP13GLSCM060]
Nayan Jaiswal [MGBSEP13IBWM015]
Nguyen Thuy Linh [MGBSEP13CMM042]
Raditya Suryatmaja [MGBSEP13GLSCM066]
Ritika Shetty [MGBSEP13CMM047]
Google Glass, allow users to share the world through their eyes
As the consumer acceptance of wearable technology increases, Google Glass demand projected to reach 21 billion units by 2018 (Business Insider, 2013)
Generate a buzz through "The Glass Explorers" program, allow customers to test, review and feel the experience of the product.
Aimed at young, bold, creative and adventurous individuals
The ability to launch in time, deliver a superior value proposition and first-rate customer service are going to be critical to Google Glass’ success