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Activision Blizzard Merger - Case Study Review
Transcript of Activision Blizzard Merger - Case Study Review
Should Activision and Vivendi complete the merger?
Who Is Activision
Activision - PC vs. Console Gaming
Published or Developed 528 games
Publisher, Distributor and former Developer
$1.51 BILLION in revenues in 2007
$86 million in net income (thanks CoD)
Direct sales model to mass-market retailers
US Based with offices world wide
Originally developed by Neversoft
15 games since original release in 1999
Tony Hawk's has been worked by16 developers
Games have appeared on 16 different platforms
Strategic Partnerships and License agreements
Tony Hawk's Pro Skater series
Is there any value to the merger?
Activision has a record of acquiring and extending successful franchises
Blizzard has distribution channels in Asia
Blizzard can use Activision's direct sales model to aid in domestic distribution
Transaction synergies of $50 to $100 million
Who Is Vivendi
Originally published by RedOctane
24 games in 'Hero'
'Hero' series worked by 4 different developers
Published on 9 different platforms
Order of presentation
Travis for industry analysis
Stephanie for Competative Advantages
JP for value and pc vs console
Threat of New
Threat of Substitutes
Bargaining Power of Buyers
Bargaining Power of Suppliers
Intensity of Rivalry
Acquire strong and diverse brands to
become "A worldwide leader in development, publishing and distribution of entertainment software"
Call of Duty series
Originally developed by Infinity Ward for PC
21 games since original release in 2003
CoD name worked by13 developers
Games have appeared on 18 different platforms
Durable franchise brands
Developers: Infinity Ward, Neversoft and Red Octane
Titles: Tony Hawk's Pro Skater, Call of Duty and 'Hero' Series
Marvel: X-Men, Spiderman
Dreamworks: Shrek 2, Shark Tale
MGM: James Bond
Harrah's: World Series of Poker
Quality Control through Greenlight Process
Large French media corporation
Created Vivendi Games after purchase of Sierra and Blizzard in 1998
In 2007, Over €1 Billion in revenue
Who Is Blizzard
The "crown jewel" of the gaming industry
Originally Silicon and Synapse, created console games
4 of the 5 best selling PC games of all time
in 2007, Revenues of €702.2 Million(est.)
Massive operating margins
Multiple Hit Series
Leader in MMORPGs with over 10 million subscribed players and overall market share of 62%
Multiple expansion packs
World Wide audience with majority of players in Asia
Only game from US dev to successfully penetrate Asia
in 2007, almost $1 Billion in revenue alone
Costly to Imitate?
Costly to Imitate?
March 31, 2007
March 31, 2006
Sony Playstation 3
Sony Playstation 2
MS Xbox 360