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Understanding Ethos, Pathos and Logos

This prezi builds on the information presented in the previous unit (see the handout title "Job Description of an Argumentative Essay." In this unit, we explore the three characteristics of effective persuasion as a way to build to our next project.

Stephanie Quinn

on 20 March 2011

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Transcript of Understanding Ethos, Pathos and Logos

The 3 Appeals (or Characteristics) of Persuasion! What is the goal of writing? To persuade the person or people (in other words, your audience) to whom you are writing that:
Your ideas are valid...
In some cases, that your ideas are even MORE valid than someone else's! But you might be asking yourself,
"Don't I already know how to convince people?
I do it ALL of the TIme!" Answer:
You already hold the tools to convince your audience, and now we are going to name the tools. Side Note:
You can thank the Greek Philosopher Aristotle for this. He divided the means of persuasion (or appeals) into three characteristics: ETHOS
LOGOS HUH?? Just watch this video: So now it's time to put it all together!
(Time for an in class activity...) Writing Project
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