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1920s Moral Revolution
Transcript of 1920s Moral Revolution
The Moral Revolution
The moral revolution marked a drastic change in people's views of what is allowable in society. It was seen in the increasing promiscuity and rashness of high class Americans across the country.
Despite the laws prohibiting alcohol liquor was illegally smuggled into the country in alarming quantities. People wanted their drinks. Even law enforcement started to join the game. The majority of bootlegging was done by organized crime in the cities. Al Capone was one of the most notorious gangsters who had the biggest part in the illegal buying and selling of alcohol.
Tabloids and gossip columns became exceptionally popular In the 20s, as did other magazines. This led to the birth of a new type of celebrity, the type we see today. Modern advertising was also born in this time period as advertisers began to focus more on the consumer than the product and used false claims and celebrity ads.
Jazz was the most popular music of the decade and with it came new, and more risque, dancing. Just as jazz was associated with being “loose,” so were the people who danced along with it.
Women had always been the "face of morality" but were becoming more “outgoing” with their mannerism, such as drinking and smoking in public. A big part of this was the “Flapper”. Flappers were younger women who had short hair and wore short dresses and a lot of jewelry.They were thought of as rebellious and sometimes reckless.
This is when cars started getting big. Ford was not the only company in production nowadays. Rolls-Royce came in as the high end cars of its days. Chevy also became a big qualifier of the automobile business. The auto industry was by far the most productive of this time. People started buying nice big fancy cars they were really impractical. People would buy for looks really, not caring if their family could even fit in the car or not.
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