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Brief History of Typography / episode 2
Transcript of Brief History of Typography / episode 2
fast bebop lines effortlessly
very melodic A Brief History of Type and Typography / Episode 2 1500 Gutenberg did not invent books, and his invention did not immediately change how a book looked to the reader. He invented a new path for creating a paragraph of text. Instead of writing out each line by hand, gutenberg came up with a way of simulating a handwritten paragraph. A piece of foundry type illustrates gutenberg's idea: to put each letter into its own box. 1800s Arts and Crafts
Art Nouveau 1436 Movable Type & Gutenberg Gutenberg was a German printer who developed
the first printing press and the use of movable type.
allowed the mass production of books
allowed text characters to be reused
provided time and cost savings Blackletter Industrial
Revolution Modernism Dadaism Constructivism 1917 1918 1919 1950s 1960s 1970s 1980s 1990s 2000............ Block, Blackletter, Old English typefaces are based on the ornate writing style.
These typefaces are heavy and difficult to read in large text blocks. The Revolution brought mechanisation
allowed printing to speed up,
photoengraving replaced handmade printing plates,
typesetting increased levels of detail and intricacy,
use of points as measurement system,
font creation took less time, font families extended,
BOLDFACE typefaces appeared for the first time.
THE FIRST SANS SERIF
typeface, 1816 The Movement favoured good craftmanship and design.Typefaces like
GOUDY OLD STYLE
CENTURY appeared. Functionality and progress were the key concerns.
Modernism through the cubist, surrealist and Dadaist movements was shaped by the indrustrialisation and urbanisation of Western society. Modernist typefaces often forced viewers to see the everyday differently by presenting unfamiliar fonts. De Stijl founded by Theo van Doesburg
strong rectangular forms, primary colours and favoured asymmetrical compositions. use of industrial materials such as glass,
sheet metal and plastic to create often
Black and red sans serif typography
arranged in asymmetrical blocks. irrational and anarchic arrangement
of typography. Demand for wider choice and the emergence of photosetting
helped typography develop.
Lines between serif and sans serif typefaces blurred as
organic lines were reintroduced.
Swiss (international) style was established in the 1950s.
Grids, mathematical principles, minimal decoration and
sans serif typography were the keystones. Creation of letrasets (dry transfer lettering) allowed
anyone to do typesetting.
Swiss style remained influential for body texts while
display types were also designed.
OCR-A (Optical Character Recognition) font was designed to be recognised by electronical devices by banks and credit card companies. More decorative, outrageous and extravagant typography
until the emergence of punk.
ITC The International Typeface Corp. was formed.
Distributed royalties to the creators and extended rights to typographers threatened by the copying of fonts.
Early computers and photocomposition began. Personal computers, computer games,
videos and desktop publishing
New fonts designed and trialled quickly and easily.
Bitstream 1981 as the first digital type foundry.
User friendly Macintosh appeared in contrast to IBM.
Fontographer 1985/ a program which allowed fonts to
be manipulated and reshaped. Break away from the limitations of the grid patterns.
Experimentation, playful use of type and
more handmade approach.
Type use became more subtle and expressive. High resolution digital printing.
Growth of multimedia applications.
Continue to experiment as modern technology allows to
free form type quickly.
Movable type is the system of printing and typography that uses movable components to reproduce the elements of a document (usually individual letters or punctuation)