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Sales Promotions

A marketing presentation
by

Andrew Washuta

on 17 June 2014

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Transcript of Sales Promotions

FREE
STUFF
Promotions
Let's get
started,
shall we?
Sales
Agenda
http://www.forbes.com/2007/06/20/omnicom-burger-king-ent-sales-cx_ll_0620freetrial.html
http://barnraisersllc.com/2011/12/12-case-studies-prove-roi-social-media-coupons/
References
Jingit
What are sales promotions?
Coupons
Sales Promotions in Social Media
Sweepstakes
Applications with Free Ads
Marketing activities other than personal selling, advertising, guerrilla marketing, and public relations that consumer purchasing and dealer effectiveness


Important throughout the entire product life cycle
What
exactly
are
sales
promotions?
stimulate
Coupons
f
Social
Media
Ha
Has
Has
Grown
HUGE
The goal of a sales promotion is to make the customer choose the product again.
Bottom line:

Using Twitter encourages fans to tweet about an organization or follow them for chances to win prizes and promotional offers
Sales
Promotions
in Social
Media
Organizations are increasingly using social media to heighten their sales promotions
Organizations using Facebook encourage fans to "like" their page, thus granting them the ability to receive offers
Free Trials
Why offer
?
Some customers may not be willing to pay for a new product, but will definitely try it for free
If the customer enjoys the product, they will keep it and spread the word.
The average person tells 16.5 people about something they like
Sweepstakes
A sweepstakes is a game that is entered when you buy a product, that gives you a chance to win a product of value.
sweepstakes
how can you not love that word?
bogo?
(buy one get one)
Tempts customers to buy in bulk
Many companies today use this tactic
Free applications are like ice cream.
Everyone wants one.
Though, there are some setbacks.
With a free version, comes advertisements
These ads are usually sponsored by the developers, in the hopes that you will pay the one-time fee and buy their product
If watching ads is your thing, there are
apps like
Jingit
Thanks for watching!
Zoom out and scroll to the left for references
Most widely used form of sales promotion
Simply offers a redeemable discount on a good or service
Free Trials
BOGO
Full transcript