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Transcript of Sales Promotions
What are sales promotions?
Sales Promotions in Social Media
Applications with Free Ads
Marketing activities other than personal selling, advertising, guerrilla marketing, and public relations that consumer purchasing and dealer effectiveness
Important throughout the entire product life cycle
The goal of a sales promotion is to make the customer choose the product again.
Using Twitter encourages fans to tweet about an organization or follow them for chances to win prizes and promotional offers
Organizations are increasingly using social media to heighten their sales promotions
Organizations using Facebook encourage fans to "like" their page, thus granting them the ability to receive offers
Some customers may not be willing to pay for a new product, but will definitely try it for free
If the customer enjoys the product, they will keep it and spread the word.
The average person tells 16.5 people about something they like
A sweepstakes is a game that is entered when you buy a product, that gives you a chance to win a product of value.
how can you not love that word?
(buy one get one)
Tempts customers to buy in bulk
Many companies today use this tactic
Free applications are like ice cream.
Everyone wants one.
Though, there are some setbacks.
With a free version, comes advertisements
These ads are usually sponsored by the developers, in the hopes that you will pay the one-time fee and buy their product
If watching ads is your thing, there are
Thanks for watching!
Zoom out and scroll to the left for references
Most widely used form of sales promotion
Simply offers a redeemable discount on a good or service