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Transcript of Marketing
Range of Products
Dedicated to producing the best product for viewers
Movies, Shows, Sports, Documentaries and Stand up Comedy are parts of the learning experience for the audience
Educational by instrumenting ethics, values, expanding ones knowledge.
• Television advertisements and their effect
Price From $10-$25 monthly
Place TV, Computer, Tablet, Smartphone
Placement International in 151 countries
Promotion Magazines, Social Media, Commercials
Packaging Large variety of programming
Positioning High quality programming
People Target new and returning customers
Thursday August 20, 2015
MBA 620 A
Home Box Office
Since November 8,1972
Premium entertainment company
2013 available in 32,445,000 households
In 151 countries, 114 million subscribers
Subsidiary of Time Warner
Cable, Satellite, Internet
Growing demand, over seas
Offered by many providers
Starz and Showtime
Targeting English speaking
Not considering children
Marketing is not merely selling
Importance of marketing in today’s economy
One of the best in premium programming
Nobody offers the same quality product
Not much competition, but it is rising
Tracy, Brian. "The 7 Ps of Marketing." Entrepreneur. N.p., 16 May 2004. Web.
"Home Box Office Its HBO." Time Warner. N.p., n.d. Web.
Geenfield, Rebecca. "HBO, Here Are Those Cord-Cutting Stats You Asked For." The Wire. N.p., 1 Aug. 2012. Web.
Supply and Demand
Greed is Good (sometimes)
Marketing Management in
a Global Economy
HBO generated $1.8 billion in operating profit in 2013
Revenue grew 4% to $4.9 billion about 27% of Time Warner's total
Time Warner their stock price is trading at $74 and the target price is $98
It's not TV it's HBO