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Marketing

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by

David Emslie

on 21 August 2015

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Transcript of Marketing

Organizational Culture, Focus & Plan
SWOT analysis
Range of Products
Marketing Program
7 P's
HBO GO
Max Go
Movies
Shows
Sports
Documentaries



Dedicated to producing the best product for viewers
Movies, Shows, Sports, Documentaries and Stand up Comedy are parts of the learning experience for the audience
Educational by instrumenting ethics, values, expanding ones knowledge.
Inspiration
creativity
fantasy
entertainment
HBO
• Television advertisements and their effect
Inspire
Excitement
Cinderella Stories
Imagination
Price From $10-$25 monthly
Place TV, Computer, Tablet, Smartphone
Placement International in 151 countries
Promotion Magazines, Social Media, Commercials
Packaging Large variety of programming
Positioning High quality programming
People Target new and returning customers

Thursday August 20, 2015
MBA 620 A
HBO
Home Box Office
HBO
Since November 8,1972
Premium entertainment company
2013 available in 32,445,000 households
In 151 countries, 114 million subscribers
Subsidiary of Time Warner

Well known
High quality
Customer reliability
International
Mobility, Accessibility
Cable, Satellite, Internet
New stories
Growing demand, over seas
Offered by many providers
HBO GO


Piracy
Cybercrime
Competition between
Starz and Showtime
Netflix Price
Hulu
Product Range
Language accessibility
Targeting English speaking
countries
Not considering children
Marketing is not merely selling
Importance of marketing in today’s economy
One of the best in premium programming
Nobody offers the same quality product
Not much competition, but it is rising


Citations
Tracy, Brian. "The 7 Ps of Marketing." Entrepreneur. N.p., 16 May 2004. Web.
"Home Box Office Its HBO." Time Warner. N.p., n.d. Web.
Geenfield, Rebecca. "HBO, Here Are Those Cord-Cutting Stats You Asked For." The Wire. N.p., 1 Aug. 2012. Web.

David Emslie

Needs
Wants
Supply and Demand
Creating Urgency
Greed is Good (sometimes)
Marketing Management in
a Global Economy
Financial Data
HBO generated $1.8 billion in operating profit in 2013

Revenue grew 4% to $4.9 billion about 27% of Time Warner's total

Time Warner their stock price is trading at $74 and the target price is $98
It's not TV it's HBO
Full transcript