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Tostitos: Salsa Bowl Cap
Transcript of Tostitos: Salsa Bowl Cap
To make the easy things in life hassle-free
Salsa Bowl Top
Company: Pepsico (Fritolays)
The Tostitos Bowl Lid is a revolutionary new product offering convenience and ease when eating your favorite Frito-Lay salsa. This new product offers a screw on bowl as the lid allowing easy access to the salsa. Once you’re finished enjoying your salsa, pour it back into the jar using the convenient draining tool built into the lid.
Super Markets such as Wal-mart, Target, Top, Wegmans, and etc.
Local convenience stores, college convenience stores, and gas stations
Sell salsa BOGO 50% off
Bundle together Tostito chips and new salsa
product for cheaper price
Give $1.00 off coupons with purchase of product
TV commercials, newspaper ads, social media
Convenient for customers to buy
Tostitos, rated as the best tasting salsa,
is now available in a mess-free,
convenient form for fun and ease-of-serving.
Tostitos Bowl Cap
Samantha Smith, Grace Ling, Ashley Finkelstein, Joe Reed, Kim Nguyen
Recycled products = $0.50/jar
Bowl cap = $0.50/jar
Total cost = $1.00/jar
Average 24 oz Tostitos salsa = $3.25
Our salsa with added bowl = $3.75