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REBRANDING

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by

AL T

on 9 February 2017

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Transcript of REBRANDING

REBRANDING



Pauline SAUVAGE
Manon SECK
Anne-Laure TOUZEAU
10 COUNTRIES CHOSEN
New Name ?
NEW NAME :
"Promenade
à Montmartre"
TARGET
Willingness to expand the target !
REBRANDING
"Physique"
Henri-Claude
COSMETICS

Answer is :
YES !
- Elegance
- Parisian style
- Chic
POSITIONING
High-quality
perfume
TOP

: wood effect
(Nature side, woody and spicy)

BOTTLE
: Glass (chic)

PINK SIDE

: Romantic - Elegant
HIGH PRICE
Same positioning
Exemple : Asia
DISTRIBUTION
- Perfumery
- Internet
- Ambassadors
- Specialized platforms
PROMOTION
Parisian elegance
NEW SLOGAN
"Senses' awakening"
French production
French quality

MANUFACTURE
WHY ?
Full transcript