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Lulu Lemon PEST and SWOT Analysis

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by

Sadie Thornton

on 18 October 2013

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Transcript of Lulu Lemon PEST and SWOT Analysis

Lulu Lemon PEST and SWOT Analysis
Strengths and Weaknesses
strengths
High quality products
Innovative features and styles
Premium brand
Vertical Retail Strategy
Weaknesses
Weak recognition in US
Slow growth strategy
Decentralization
Opportunities and Threats
Opportunities
International expansion
New market- Men and Youth
Building U.S brand recognition
Winter
Threats
Economic conditions
Competition
Small market in Canada
Heavily focuses word-of-mouth market
Political and Economical
Political
Tax incentives
Patents and trade markets used in fabric apparel design.
Economics
Price sensitive
very expensive
Economic rescission
Social-Cultural and Technology
Socio-Cultural
Canadian Brand
Yoga and runner
health conscious
Ethical product production
safe environmental standards
Technology
Instagram
Web designed website
Income based on shipping.

Conclusion
Lulu Lemon has great potential. If they pursue a stronger market in America, Lulu Lemons profit will significantly increase. Perhaps a different form of advertising would help Lulu lemon.
Full transcript