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Lulu Lemon PEST and SWOT Analysis
Transcript of Lulu Lemon PEST and SWOT Analysis
Strengths and Weaknesses
High quality products
Innovative features and styles
Vertical Retail Strategy
Weak recognition in US
Slow growth strategy
Opportunities and Threats
New market- Men and Youth
Building U.S brand recognition
Small market in Canada
Heavily focuses word-of-mouth market
Political and Economical
Patents and trade markets used in fabric apparel design.
Social-Cultural and Technology
Yoga and runner
Ethical product production
safe environmental standards
Web designed website
Income based on shipping.
Lulu Lemon has great potential. If they pursue a stronger market in America, Lulu Lemons profit will significantly increase. Perhaps a different form of advertising would help Lulu lemon.