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Airlines ratio analysis

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by

Raphael Eder

on 26 November 2014

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Transcript of Airlines ratio analysis

Boeing
Return on equity
Tomi
2009
2010
2011
Lufthansa
Ryan Air
Air Berlin
Asset turnover
2009
2010
2011
Lufthansa
Ryan Air
Air Berlin
Asset Leverage
2009
2010
2011
Lufthansa
Ryan Air
Air Berlin
Rivalry

New Entrants
Customers
Substitutes
Suppliers
Airbus
Aircraft
industry
Airport operator
Car
Bus
Train
Skype
business class
economy class
3,52
3,49
4,26
2,63
2,66
2,91
3,95
4,69
8,92
0,84
0,90
1,02
0,46
0,40
0,42
1,34
1,57
1,87
-0,16 %
13,56 %
-0,55 %
-6,98 %
10,72 %
12,68 %
-1,55 %
-19,23 %
-107,13 %
first class
Full service
low-cost
Ryanair's fleet comprises only Boeing 737

flight destinations are restricted to europe

Simple fleet - did not keep as many planes on standby

Lower prices : extra charges (they saved $ 50k by not serving ice on flights)

Secondary airports -> faster flight times,
less delays
In addition to the economy class, Lufthansa offers a business and first class

Flies to main airports like Frankfurt

One price covers all services

Member of the star alliance

Loyality program (Miles & More)
Return on sales
2009
2010
2011
Lufthansa
Ryan Air
Air Berlin
4,27 %
-0,05 %
-0,15 %
-5,75 %
10,22 %
10,32 %
-0,29 %
-2,61 %
-6,43 %
x
x
=
Cheap airlines
Gross margin = Gross profit / revenue
2009
2010
2011
Lufthansa
Ryan Air
Air Berlin
1,55 %
4,29 %
-0,60 %
-6,14 %
11,60 %
11,41 %
-0,67 %
-8,49 %
-3,80 %

























































,

Core ratios
airberlin offers economy and businees class

flight destination : 85% europe
15% ROW

Member of one world alliance

Loyality program (Top Bonus)

Service includes drinks & snacks
extra charges for menus
Operating efficiency
Fincancial structure
Profitability
2009
2010
2011
Lufthansa
Ryan Air
Air Berlin
72,99 %
68,83 %
86,50 %
54,04 %
51,90 %
54,88 %
18,12 %
-5,97 %
113,54 %
Net-debt-equity ratio


+ leverage effect
+ Expense is tax deductible
+ stops people doing stupid things
Advantage of debt
Airline analysis
Thank you for your attention!
Full transcript