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Copy of effective SWOT analysis

what a SWOT analysis is? and why its conducted
by

craig branch

on 24 September 2013

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Transcript of Copy of effective SWOT analysis

4 steps
Effective Bussiness Analysis
SWOT analysis
Marketing
SWOT
Strengths
Weaknesses
Opportunities
Threats
WHAT DOES SWOT STAND FOR?
SWOT analysis is a strategic planning method used to evaluate the aspects involved in a project or in a business venture


Commonly used in marketing, AND used for business planning, strategic planning, competitor evaluation, business and product development and research reports..
WHAT IS SWOT ANALYSIS?
Why would a business undertake a SWOT?
Why would YOU undertake a SWOT?

YOU have 5 minutes to list as many reasons as you can
think of......
WHY DO A SWOT ANALYSIS?
Be realistic about the strengths and weaknesses of your business when conducting SWOT analysis.
SWOT analysis should distinguish between where your business is today, and where it could be in the future.
SWOT should always be precise. Avoid grey areas.
Always apply SWOT in relation to your competition i.e. better than or worse than your competition.
Keep your SWOT short and simple. Avoid complexity and over analysis
SWOT is subjective.
SIMPLE RULES FOR SUCCESSFUL SWOT ANALYSIS.
1, have the four headings of SWOT
Strength’s Weaknesses Opportunities Threats

2, under each heading list your businesses SWOT’s this is usually involves everyone putting their ideas in, keep this reasonably simple and quick
3, when you have completed your list(s) discuss and agree each item in each list in turn so you can identify the most important and relevant ones.
4, transfer the most important and relevant ones. onto a template
HOW IT’S DONE...
When your template is complete what does it
show you?

For example if you are using it for a project or
Product which of the four areas has the most
information in it?

Is it strengths and opportunities or threats ?
Ask yourself what does this mean for the project
or product and for my business?
ANALYSING THE SWOT...
Now you analyse your findings, and use this information to identify and plan for....
Improvements
Gaining an advantage over your competitors
Letting go of old or outdated ideas/products
Development of new ideas/products
Deciding a focus
Identifying a strategy
And much more.........
FINALLY...
Full transcript