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Transcript of Typography
The font we chose to use as for the house style of our ancillary tasks was consequently Levenim MT used on Photoshop CS3. We chose this font as we felt this best represented the theme of the single and therefore album.
How we chose this font
Initially we weren't entirely sure what font would suit the album cover and poster best for the ad campaign. This lead us to trying the album title and artist name in various fonts in order to select that which we deemed most fitting to the theme of the album, as seen in the next slide.
Moodboard of experimental fonts
An Example of the Font
An example of the Font featured on our first draft album cover
Levenim MT 'Glory & Gore'
Font continuation across campaign
Analysis of final product
Font featured on album insert
We kept the simplicity by only using variations of red, white and grey for the typography of the album to reflect the font and also the album themes of conflict (e.g. red symbolising blood shed) and diversity.
Simple, sophisticated and quite minimalist just as we hoped the album cover would turn out.
As a sub font we also used Myriad Pro Regular, although this is particularly unconventional we felt this would be best to separate album information such as song titles,
We chose a sans-serif type font which makes the album appear less formal as the theme for the album is centralised around conflict in diversity.
Sans-serif it makes the album seem more raw and less over-produced
We did not want the formality that sharp edges of font provide and therefore went with one less uniform, to reflect honesty and lack of censorship
We changed the album title font colour from white to a light grey as it was previously lost in the over saturation of the album cover which has strong white accents
The change to grey allowed the title to be easier read and stands out against the primarily black background.
We also preferred the connotations that grey carries as although there are strong contrasts of black and white, this helped connote that there are 'grey' areas to conflict that may not be resolved or comprehended.
We chose to use a black coloured Levenim MT font for the album insert with red accents on some words from song lyrics as we felt it identified conflict in the album, quite similar to subliminal messaging.
We used white for institutional information and dedications from the artists to set it apart visually from the album lyrics.
However, we kept the album title on the spine as white as we felt this contrasted heavily against the black background and therefore was more visually appealing than the grey.
We preferred the connotations that grey carries as although there are strong contrasts of black and white, this helped connote that there are 'grey' areas to conflict that may not be resolved or comprehended.