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Main idea: related diversification
Travel & Tourism
Leisure & pleasure
Telecoms & media, entertainment
Basis of this business model
Two core competencies
Entrepreneurial spirit Question 4 Which businesses, if any, should Branson consider divesting?
Non strategically important companies
None producers of relevant knowledge or skills Question 2 Thanks for your attention! Management System
Achieve coordination by aligning related businesses
More control of the management system e.g. through monitoring
More centralization of common resources
Less dependency on Branson What criteria should Branson apply in deciding what new diversification to pursue?
Value Question 3 Brand
Knowledge & Experience What common resources and capabilities link the separate Virgin companies?
Common Resources: Question 1 Matthias Hanselmann Marketing
Company culture Common Capabilities
Virgin Case Financial structure:
Why should they not?
potential economical benefits What changes in the financial structure, organiztional structure, and management systems of the Virgin group would you recommend? Question 5 Innovativon
Competitively challenging Growth Risk reduction
Allocation of capital between different businesses Internal capital
market Delivering superior quality
Brilliant customer service
Internal labor market Expertise Shared management Shared knowledge
Economies of Scope (common resources)