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Digital Transformation Strategy

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Özge Kaptan

on 15 August 2017

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Transcript of Digital Transformation Strategy

KoçSistem Go To Market Model
Opportunities & Threats
Digital transformation generates new business models in all sectors.
Usage of Information Technology as a Strategic Transformation Tool by market leaders
Large & Complex System Integration Projects
Digital strategy drives digital maturity; the power of a digital transformation strategy lies in its scope and objectives.

Maturing digital businesses are focused on integrating digital technologies, such as
social, mobile, analytics and cloud
, in the service of transforming how their businesses work

Strategy Not Technology Drives Digital Transformation
What about KoçSistem ?

Minimum cost competition and small marginal revenues
New Business Development operations In Telcos Information Technology portfolio
Delay in project development because of the unstable goverment policy
Need for Recruiting High-Qualified Candidates (Hiring & Retaining problems)
Allocate resources for continuous employers' Education & Training
KoçSistem Perspective
Focusing on our transformation towards mega trends in the forthcoming period, investing on new businesses to create future competencies and revenues while sustaining expansion over market growth rate on our current businesses.

New Growth Areas bring the
Digital Transformation
Gizem Gökpınar
Özge Kaptan
Digital Transformation Strategy
KoçSistem Digital Transformation Assesment Model
Strategy and Management
Digital Competencies
Digital Culture
Digital Business Models
Customer Experience
Digital Processes & Operations
Thank You..
Digital Transformation means that digital usages inherently enable new types of
innovation and creativity
in a particular domain, rather than simply enhance and support the traditional methods.

In other words digital transformation means the use of technology to radically improve performance or reach of enterprises.

Digital Transformation
Elements of Digital Transformation
Price or Differentiation
Financial Issues In Entrepreneurship
Bahçeşehir University Executive MBA Program

Customer Understanding - Using Technology - Customer Touch Points
Process Digitization - Worker Enablement - Performance Management
New Digital Businesses - Digital Globalization - 3rd Party Solution Providers
Full transcript