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South Kingstown Schools Communications Plan

Presented to the SK administrative team, September 2012

John Bilotta

on 3 February 2013

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Transcript of South Kingstown Schools Communications Plan

South Kingstown
Communications Who are we communicating with? Focus for
2012-2013 Creating clear and consistent
communications for SK Schools. What is Communication? Audience What do they care about? Focus One:
Centralized Communication Plan Focus Three:
Communicate plans to our Audience Focus Two:
Move away from paper School Activities
Sports highlights
Scholarship opportunities
School information
Student Achievements
District/School news
Curriculum, course selections
Emergency announcements What tools do we have? District website Parent email lists School web sites Emergency autodialer Teacher web sites Backpack express Newsletters Parent Portal Use web site as Base
Which tools to use
(blogs, web pages, twitter feeds, photos, newsletters)
What type of information to provide
Matching communication tool with the audience and content type
Who is responsible for content updates, maintenance
Consistency across site Plan Save time
Help environment
More efficient Replace paper http://www.leesummit.k12.mo.us/news/Twitter.html Examples http://www.ptsd.k12.pa.us/PublicRelations.aspx
Full transcript