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Point of Sale Displays
New Products! Marketing Programs Change it up! Value Proposition Strategy Competitive Analysis History
1940’s Start up by Dick and Mac
Quality, Service, Cleanliness, and Value
1963- One million hamburgers sold
1970’s-every state had a McDonalds Most Recognizable Logo
Better Value Menus
Similar Product-Lower Price
Advertising Competitive Advantage Strategy Threats
Increasing Rival sellers
Growth of competitors
Health conscious consumers
Healthier menu items Opportunities
Low cost menus
Attracting new customers
Diversification and Acquisition
Seeking out Specialty items S.W.O.T Tamara
Inconsistent Customer Service
Questionable product quality
Lack of healthy menu items Strengths
New innovative products
Adapt to Cultural differences
Keeping up with consumers S.W.O.T Needs Kids "Treat"
Fun Place to Eat
Businessmen Quick Meal
Product Selection Segments Customer Analysis Most to gain
Gluten free Opportunities Competitive Analysis Threats Market Analysis Company Analysis
34,000 Local Resturants
Serve 69 million in 119 countries daily
Franchisees and Suppliers
5 P's Plan to win
Originallity Opportunities Threats Burger King Delivery
Wendys Charity Night
Taco Bell Open Late
KFC "Family meal"
Chipotle Local/Healthy foods
Starbucks Variety- True coffee Expand Healthy Menu
Accurate Speed of Service
Fresh made to order food Brand Loyalty
Plan to Win
Employee Value Core Message Strategy Customer Experience
Improvement Promotions Veteran Advantage Program
Recognition Program for Students
Ronald McDonald Appearances
The Arch Card
Play Places & Parties
Giveaways & Discounts
Customer Loyalty Program
Happy Meal Deals In 2010, McDonald’s launched the Best of Sustainable Supply website, a collection of leading supplier best practices on a range of sustainability issues. Beef
Organic milk Sales Forecast New Products Egg White Turkey Sausage
Wake-Up McWrap Protein Artisan Snack Plate Apple Cinnamon Oatmeal Spinach Florentine
Breakfast McWrap New Look Conclusion McDonald’s will continue to build the business in 2013 and beyond by enhancing the customer experience across all pillars their Plan and our three global growth priorities to optimize their menu, modernize the customer experience and broaden accessibility to their brand.