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Marketing

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by

mayra pulido

on 26 September 2013

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Transcript of Marketing

Marketing

The Four P's
Promotion
Key elements of Marketing
What is Marketing?

It is the process of
executing the conception
pricing
promotion
distribute ideas, goods, and services
Well lets take a look
It is all about their signature logos
Guessing Time
Price
Varies:
Size
Hot or cold beverage
Blended beverage
Modifications such as
number of espresso shots
syrups




We should all know this one
Thirsty much?
video
Marketing Mix
A "INC"
Awareness
Interest
-There are approximately 24 Starbucks locations within the city of Long Beach

Place

-Sales/ Revenue
Closure

Need/Want
-Coffee to stay awake for those sleepless nights of studying
-Teas, refreshers and frappuccinos for the current weather
-Awareness
-Interest
-Need/ Want
-Closure
Nonmarketing-Driven Planning Process
Mission & Goals
Strategy Foundation
Implementation
Market
Marketing-Driven Planning Sequence
Mission &Goals
Packaging
Product/Service
-Convenient drive-thru locations
and on campus
Assess Target Market Needs
Distribution
Identify Differential Advantage Requirements
Strategy Formulation
Target Consumer
Children
Teens
Adults
Elderly
Pretest Service Concept
Implementation
Market
BEFORE
AFTER
Elizabeth Perez, Mayra Pulido, Mike Pulley
A PRODUCT...
A. Is designed to satisfy the needs of the costumer

B. Is the central part of a business' promotional strategy

C. Is what the consumers actually buy

D. Can also be a service
The following elements can be part of Promotion
A. Product placement

B. Branding

C. Attractive Packaging

D. Advertising
What are the additional steps used in a marketing driven planning sequence?
Can you name the four P's?

QUIZ TIME
Full transcript