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Transcript of Marketing
The Four P's
Key elements of Marketing
What is Marketing?
It is the process of
executing the conception
distribute ideas, goods, and services
Well lets take a look
It is all about their signature logos
Hot or cold beverage
Modifications such as
number of espresso shots
We should all know this one
-There are approximately 24 Starbucks locations within the city of Long Beach
-Coffee to stay awake for those sleepless nights of studying
-Teas, refreshers and frappuccinos for the current weather
Nonmarketing-Driven Planning Process
Mission & Goals
Marketing-Driven Planning Sequence
-Convenient drive-thru locations
and on campus
Assess Target Market Needs
Identify Differential Advantage Requirements
Pretest Service Concept
Elizabeth Perez, Mayra Pulido, Mike Pulley
A. Is designed to satisfy the needs of the costumer
B. Is the central part of a business' promotional strategy
C. Is what the consumers actually buy
D. Can also be a service
The following elements can be part of Promotion
A. Product placement
C. Attractive Packaging
What are the additional steps used in a marketing driven planning sequence?
Can you name the four P's?