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Career & Personal Profile - Bryan Vaughn
Transcript of Career & Personal Profile - Bryan Vaughn
What I Bring With Me
Where I Studied
What 0thers Say
When I'm Not Working
Proficiency with Salesforce.com
Marketing Strategy, Measurement & Analysis
Sr Business Analyst, Salesforce.com
Director of Corporate Communications, Humana
Regional Marketing Consultant, Humana
Marketing & Communications
Marketing and communications specialist responsible for creating, executing and supporting the communication and training efforts associated with high profile projects. Providing execution expertise and facilitating matrix teams within sales, marketing and operations to define messaging, and develop comprehensive marketing and communication plans and corresponding tactics.
Oct 2013 - Jan 2014
Director assigned to provide marketing and sales support to a geographically dispersed sales team. Partner with internal and external resources to design, coordinate and execute multi-channel demand generation campaigns targeting strategically important market segments (content development, lead scoring/nurturing, social media integration, and tracking/measurement/analysis).
June 2010 - July 2013
Regional Marketing Consultant
Senior-level advisor responsible for educating, guiding, and influencing internal and external partners to ensure the integrity of the Humana brand. Consult and collaborate with market president and sales leadership to increase and protect market share by leveraging resources to drive and execute strategic objectives.
Oct 2007 - April 2010
Dynamic, results-driven marketing professional with more than 13 years of experience in integrated strategic marketing
Manager, Sales 0perations
Process manager responsible for supervision, coaching, and evaluation of 15 full-time direct reports including departmental training and staff development. Accountable for coordination and administration of all aspects of the production of winning sales proposals.
Jan 2006 - Oct 2007
Wellness Director /
Supervised daily activities of the Wellness/Fitness Center at a 62,000 square foot facility with more than 13,000 members including direct supervision of 30 or more full and part-time staff, and management of staffing, marketing, and other resources for more than 100 member-focused classes per week.
May 2000 - Jan 2006
Director, Marketing &
Microsoft Office Suite
Marketing Automation - Silverpop and Act-On with exposure to Marketo and HubSpot
"Bryan is an innovative thinker and doer. He is genuine, insightful and ethical. Bryan is able to identify smart marketing solutions for his partners because he has a good blend of business acumen and can-do attitude."
"Bryan is an innovative thinker who is able to deliver marketing plans that are targeted, strategic and inventive. I saw first-hand his ability to create unique initiatives with proven results, exceed his goals, stay under budget, and work with a variety of management levels and personalities."
"Bryan is a serious, committed professional who not only pays close attention to detail and generates consistently good results, but also is a pleasure to work with at every stage of a project. A smart strategist, a focused tactician, Bryan adds value to every challenge he takes on."
"Bryan is a very talented and driven marketing professional. We work together on our Strategic Planning & Analysis team implementing marketing and social media strategies within Salesforce.com. Bryan is the owner of all our marketing projects (campaign management, social media, 3rd party integration) within our CRM. Bryan’s thought leadership, writing & presentation skills, along with his willingness to “jump in” on last minute, high priority projects makes him a true asset to our team and company."
Gatton College of Business & Economics
University of Kentucky
'00 BA in Education
Kinesiology & Exercise Science
University of Kentucky
Marketing Director, Humana
3 years of hands-on experience
Custom objects, workflows, campaign management, 3rd party system integration
Certified Salesforce. com Admin
Experience with Silverpop and
Lead scoring and nurturing
Budgeting & Fiscal Management
Camping, running, softball. Staying active is important to me.
This is why I get up in the morning. My wife and son are the most important things in my life.
From a short weekend trip to a spot nearby, to a week in Aruba, travel is a regular part of my life.
Marketing Strategist | Campaign Planner | Automation Aficionado