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Game On: Designing Playful Interactives to Educate & Inspire
Transcript of Game On: Designing Playful Interactives to Educate & Inspire
Average gamer is 30 years old
45% are female
62% of gamers play with others
36% on their phones
80% of revenue
in Apple & Google's stores
1/2 of all app downloads
(in Sept 2013)
91% of US adults use their mobiles to go online
43% of mobile users said they consume more news because of mobile usage
Current Facebook news feed a "personal newspaper"
Users consume news from a plethora of sites, platforms & devices
Gaming is king
80 million players
gamers deciphered the structure of an enzyme of an AIDS-like virus
Foldit: crowdsourcing health solutions
extrinsic vs intrinsic reward structure
“intrinsic integration” ensures mechanics of the game mesh tightly with the content the game is trying to teach.
(Make the vegetables themselves taste good and you won’t have to cover them with chocolate
Standing on the strategies of game giants
Q2: Why do you play?
Game On: Designing Playful
Interactives to Educate & Inspire
Q1: Who are you?
Q3: Think of a game that you thought was boring. Why was it boring?
Q4: What makes a game engaging?
Who we are
Human Rights Awareness
The Impact of Mobile
Ideas are cheap
Stop brainstorming and start prototyping