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Game On: Designing Playful Interactives to Educate & Inspire

Presentation for Online News Association 2014 conference: #ONA14newsgames - Presented by Josephine Dorado (@funksoup), Rebekah Monson (@rsm) & Sisi Wei (@sisiwei). 25 September 2014
by

Josephine Dorado

on 6 December 2015

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Transcript of Game On: Designing Playful Interactives to Educate & Inspire

Mobile News
Mobile Gaming
Average gamer is 30 years old

Gender balance:
45% are female

Collaborative:
62% of gamers play with others

Mobile:
36% on their phones

80% of revenue
in Apple & Google's stores

1/2 of all app downloads
(in Sept 2013)
91% of US adults use their mobiles to go online

43% of mobile users said they consume more news because of mobile usage

Current Facebook news feed a "personal newspaper"

Users consume news from a plethora of sites, platforms & devices
Gaming is king
80 million players
gamers deciphered the structure of an enzyme of an AIDS-like virus
Foldit: crowdsourcing health solutions
extrinsic vs intrinsic reward structure
“intrinsic integration” ensures mechanics of the game mesh tightly with the content the game is trying to teach.
(Make the vegetables themselves taste good and you won’t have to cover them with chocolate
Playtesting FTW
Colleen Macklin
Tracy Fullerton
Susana Ruiz
Jane McGonigal
Nicole Lazzaro
Brenda Brathwaite
Katie Salen
Mary Flanagan

Standing on the strategies of game giants
Newsy
Resources
Q2: Why do you play?
#ONA14newsgames
Game On: Designing Playful
Interactives to Educate & Inspire

Q1: Who are you?
Q3: Think of a game that you thought was boring. Why was it boring?
#ONA14newsgames
#ChocolateCoveredBroccoli
Q4: What makes a game engaging?
#ONA14newsgames
Josephine Dorado
@funksoup
Rebekah Monson
@rsm
Sisi Wei
@sisiwei
Who we are
Guesstimator
http://bit.ly/ONAguess
#ONAnewsgames
#ONAnewsgames
Health Solutions
Civic Engagement
iCivics
Language Learning
Human Rights Awareness
Financial Education
The Impact of Mobile
Ideas are cheap
Iterative Process
Embrace Failure
Stop brainstorming and start prototyping
Analyze
Play
http://bit.ly/ona14-gamestips
Inspiration
Incubation
Refinement
Full transcript