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Game On: Designing Playful Interactives to Amplify & Inspire

Presentation for TechCamp Jakarta #TechCampUSAsean on 22-24 August 2017
by

Josephine Dorado

on 23 August 2017

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Transcript of Game On: Designing Playful Interactives to Amplify & Inspire

Mobile News
Mobile Gaming
Average gamer is 30 years old

Gender balance:
45% are female

Collaborative:
62% of gamers play with others

Mobile:
36% on their phones

80% of revenue
in Apple & Google's stores

1/2 of all app downloads
(in Sept 2013)
91% of US adults use their mobiles to go online

43% of mobile users said they consume more news because of mobile usage

Current Facebook news feed a "personal newspaper"

Users consume news from a plethora of sites, platforms & devices
Gaming is king
80 million players
gamers deciphered the structure of an enzyme of an AIDS-like virus
Foldit: crowdsourcing health solutions
extrinsic vs intrinsic reward structure
“intrinsic integration” ensures mechanics of the game mesh tightly with the content the game is trying to teach.
(Make the vegetables themselves taste good and you won’t have to cover them with chocolate
Playtesting FTW
Colleen Macklin
Tracy Fullerton
Susana Ruiz
Jane McGonigal
Nicole Lazzaro
Brenda Brathwaite
Katie Salen
Mary Flanagan

Standing on the strategies of game giants
Newsy
Resources
Q2: Why do you play?
#TechCampUSAsean
Game On: Designing Playful
Interactives to Amplify & Inspire

Q1: Who are you?
Q3: Think of a game that you thought was boring. Why was it boring?
#TechCampUSAsean
#ChocolateCoveredBroccoli
Q4: What makes a game engaging?
#TechCampUSAsean
Josephine Dorado
@funksoup
Who am I
#TechCampUSAsean
Health Solutions
Civic Engagement
iCivics
Language Learning
Human Rights Awareness
Financial Education
The Impact of Mobile
Ideas are cheap
Iterative Process
Embrace Failure
Stop brainstorming and start prototyping
Analyze
Play
http://bit.ly/ona14-gamestips
Inspiration
Incubation
Refinement
Duolingo
Play Spent
America 2049
Darfur is Dying
Mini Metro
@funksoup
Macondo
refugee settlement on the outskirts of Vienna, Austria; home to successive waves of refugees since 1956
from Gabriel García Márquez's novel,
One Hundred Years of Solitude
- a tiny settlement with almost no contact with the outside world,
to eventually become a large and thriving place
1956
Hungarians arrive en masse
1968
Czech and Romanians
1970's
Vietnamese "boat people"
and Chileans fleeing Pinochet
Current waves
Somalia, Afghanistan, Iraq, Pakistan, Chechnya, Syria, etc.
Virtual reality
storytelling workshops
91% of US adults use their mobiles to go online

Over 1/2 of US population owns a smartphone
1 in 5 globally
1 in 17: tablet

43% of mobile users said they consume more news because of mobile usage

Current Facebook news feed a "personal newspaper"

271 million monthly active users

78% of Twitter active users are on mobile
Over 1.32 billion monthly active users worldwide

1.07 billion mobile active users, an increase of 31 percent year-over-year

More than 1 billion unique users visit YouTube each month
Mobile makes up almost 40% of YouTube's global watch time
200 million monthly active users

100% of Instagram users are
on mobile
Question:
Do you really need an app?
What is the
problem your app solves?
Due diligence: do it
- don't re-invent the wheel
Prototyping
turn drawings into prototypes
drag & drop prototype making
real-time design collaboration
Appy Pie
DIY App Making
80 million players
gamers deciphered the structure of an enzyme of an AIDS-like virus
Foldit: crowdsourcing health solutions
Health Solutions
Language Learning
Human Rights Awareness
Financial Education
Duolingo.com
Spent: playspent.org
America 2049
DIY mobile storytelling
7scenes.com
Colleen Macklin
Tracy Fullerton
Susana Ruiz
Jane McGonigal
Nicole Lazzaro
Brenda Brathwaite
Katie Salen
Mary Flanagan

Standing on the strategies of game giants
Resources
http://gamesforchange.org
Play
Inspiration
Incubation
Progress
http://bit.ly/GameOnTips
Full transcript