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Copy of Zalando

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by

JANNICK WARNIER

on 6 June 2014

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Transcript of Copy of Zalando

1. Zalando
2. Marktanalyse
1. Zalando
Inhoudsopgave
Laura Embrechts, Jens Kenis, Carolien Peetermans & Jannick Warnier
1. Zalando
2. Marktanalyse
3. Kerncijfers van de onderneming
4.Omschrijving
5. Stakeholders
6. SWOT
7. Corporate PR VS Product PR
8. Toelichting van specifieke PR-acties en/of communucatieactiviteiten
9. Advies voor Zalando
10. Besluit

Bedrijfsvoorstelling
Missie
Visie
Waarden
Markt en positie
Concurrenten
3. Kerncijfers
4. Producten en diensten
5. Stakeholders
Aandeelhouders
Werknemers
Klanten
Gemeenschap
Concurrenten
Leveranciers
Pers
Adverteerders
6. SWOT
7. Corporate PR VS Product PR
Identiteit
Imago
Reputatie
8. Communicatie activiteiten
Crisiscommunicatie
Financiële communicatie
9. Advies
10. Besluit
2012 = Break even
Progressie omzet
Mode
Retournering
Daling imago

Non-actief

Verklaring
Verdubbeling omzet

Uitbreiding
Retourneren

Communicatie

Studieonderzoek

Alle merken die Zalando aanbiedt
Asos
La Redoute
3 Suisses
Amazon
Strenghts
Retournering
Uitgebreid aanbod
Weaknesses
Imago
Opportunities
Advies voor Zalando
Threats
Retournering
Online multinational
Honderd dagen retourneerbeleid
Uitgebreid aanbod
Slecht imago
Verlieslatend
Slechte bedrijfscommunicatie
Kortingen
Full transcript