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NASA

Re-Branding NASA to achieve a greater recognition among the media and world.
by

Mauricio Calpa

on 13 January 2012

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Transcript of NASA

Re-Branding History Space Shuttle Program Organization NASA Today Future of NASA Est. 1958

Evolved from the National Advisory Committee on Aeronautics (NACA)

NASA sent astronauts to the moon by end of the 1960s

July 20, 1969 Neil Armstrong & Buzz Aldrin are the first men to walk on the moon

Gemini and Mercury Project: technology made possible for the journey to the moon

90% flight (mission) success rate

Mars Pathfinder: first spacecraft to explore Mars in 1997

International Space Station is established in 2000 Program has operated for 30 years

The Discovery Space Shuttle: flew its last mission STS-133 February 24th to March 9th

Endeavour's last mission will be STS -134

Atlantis's last mission will be STS - 135

STS: Space Transport System There are 10 Centers

Main headquarters is located in Washington D.C.

There are 7 Facilities Transformative technology development

New approaches to space exploration

Robotic precursor missions to multiple destinations

U.S. commercial spaceflight capabilities

Extensions and increased utilization of the International Space Station

Crosscutting technology development in a new Space Technology Program

Climate change research and observations

NextGen and green aviation

Education, including focus on Science, Technology, Engineering and Math (STEM) Pioneers of new flight technologies that improve our ability to explore and which have practical applications on Earth.


Creates capabilities for sustainable human and robotic exploration.


Explores the Earth, solar system and universe beyond; charts the best route of discovery; and reaps the benefits of Earth and space exploration for society.


Provides critical enabling technologies for much of the rest of NASA through the space shuttle, the International Space Station and flight support New York, New York
Sandusky, Ohio
Fairmont, West Virginia
Kiln, Mississippi
New Orleans, Louisiana
Wallops Island, Virginia
Las Cruces, New Mexico Aeronautics



Exploration Systems


Science



Space Operations Old Logo/New Logo Old Website Poor Navigation/Buried Concepts
Great Concept, poor execution Marketing Re-Branded Improved Website From "Meatball" Logo to: From confusion to simplicity Problems Known only for their Space Program

Insider Brand

Absent in Public Realm

Lack of awareness

Lack of organization

Does not explain itself clearly to the nation/population

Redundancy of information

Confusing / dated logo & vague mission statement NASA Mission Statement New NASA Mission Statement Revamping the Public Image Sponsorships TV Phone Apps Innovating.Discovering.Inspiring Through the use of our advancing technologies, thousands of people have been working hard to answer the basic questions of our planet, the universe and beyond. We are dedicated to exploring the unknown and improving life on Earth through innovation, discovery, and inspiration. Billboards

Buses

Education Survey What makes a website user friendly?

Easy Navigaton Structure Positive Perception Discovering Beyond Your Limits

Explore Your Universe

Beyond Your Universe

Discover Your Universe Moon Exploration Astronauts Space "To put awesome astronauts in space and further the future of science!"

"Find new Planets?" "Space exploration and research."

"To explore space." "I've never put so much thought into NASA."

"NASA's purpose is research and space exploration."

"To boldly go where no man has gone before (totally serious about this)." 25-34 18-24 = 8 %

35-44 = 11%

45 + = 23%

>18 = 0 % Perception of NASA Negative 4%

Indifferent 15% 81% What are the first words that you associate with NASA? What do you believe is the purpose of NASA? Innovating.Discovering.Inspiring 58% Age Cleveland, Ohio
Greenbelt, Maryland
Hampton, Virginia
Huntsville, Alabama
Titusville, Florida
Stennis Center, Mississippi
Houston, Texas
Pasadena, California
Edwards, California
Moffett Field, California New NASA Mission Statement Through the use of our advanced technology, thousands of people have been working hard for over 50 years to answer the basic questions of our planet, the universe and beyond. We are dedicated to exploring the unknown and improving life on Earth through innovation, discovery, and inspiration. Thousands of people have been working hard for over 50 years to answer the basic questions of our planet, the universe and beyond utilizing advancements in technology. We are dedicated to exploring the unknown and improving life on Earth through innovation, discovery, and inspiration. Thousands of people have been working hard for over 50 years to answer the basic questions of our planet, the universe and beyond through the utilization of advanced technology. We are dedicated to exploring the unknown and improving life on Earth through innovation, discovery, and inspiration.
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