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SPRU seminar 5.2.13

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Martin Webber

on 5 February 2013

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Transcript of SPRU seminar 5.2.13

Using social media to engage and impact on policy and practice Crowd-sourcing, blogging and blagging Micro-blogging Instant communication
Immediate reactions to global events
Keeps you in touch with what's happening
Easy to share web content
Build your own community of interest
Intellectual stimulation
140 characters
Twitter discussions with many people
Develops your standpoint
Provides multiple perspectives on shared realities
It's fun Micro-blogging Macro-blogging Engaging people via twitter Creating an impact Recruiting participants Twitter Pros: Personal Blog Hashtags: #spru2013
Use twitter to engage and not just to publicise Starts at the beginning of the study and not the end (e.g. AMHP survey)
Engaging with journalists via social media can pay off
research gets discussed more than if published only in a journal
they are interested in more than just one story
Direct contact with practitioners
Good for continuing professional development, limited effect on policy? National online survey on Survey Monkey
Blog posts on my blog
Invited blog posts and special feature on Community Care website
Other blogs featured the survey
Disseminated via Twitter
504 respondents (cf 237 in previous survey)
Limitation: self-selection response bias, but also in postal survey What? Why? How? Martin Webber Micro-blogging Cons: Enhances procrastination tendencies
Distracts you from what you should be doing
Wastes your time
There is loads of rubbish on there
Tweets come and go very quickly (unless RT'd)
Lost among many thousands of tweets per second
No-one reads or responds
Online bullying, spamming and irritating people
No privacy http://martinwebber.net/ https://twitter.com/search/realtime?q=%23spru2013&src=typd Macro-blogging Research Centre blog Macro-blogging Study blog http://connectingpeoplestudy.net/ Cross-sectional survey of Approved Mental Health Professionals Engage directly with practitioners Online discussion fora (Community Care and The College of Social Work)
Twitter debates
Tweet links to papers
Post about papers (precis of findings of relevance to practitioners) Site recruitment Connecting People Study Recruited 16 sites in 2012 via existing contacts, Mental Health Research Network and ... social media Reasons to be cautious It is a self-selected group who engage with social media
Most practitioners and policy makers ignore it
Only one of many strategies to maximise impact of research
Online relationships determine the quality of engagement in the research process
Are you opinion-forming or crowd-following?
Freedom of speech vs responsibilities to our employer
Very little is private (by definition)
It is not for everyone! Crowdsourcing "Crowdsourcing is an online, distributed problem-solving and production model" (Brabham 2008) Ideas and questions can be thrown out into the digital ether to elicit responses (beyond ones own contacts)
Potential to harvest new and diverse ideas
Engages practitioners and users of research in the research process (beyond an advisory group)
Stimulate new thinking
Move beyond writer's block
Gain early feedback on work in development Why should researchers blog? Engaging people via blogging
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