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Magic Johnson Foundation's HIV/AIDS Initiative
Transcript of Magic Johnson Foundation's HIV/AIDS Initiative
1991: On November 7, American basketball star Earvin "Magic" Johnson announced that he is HIV positive.
In 1991, Magic Johnson formed the Magic Johnson Foundation (MJF) as a result of the overwhelming community response to his announcement.
The HIV/AIDS program is designed to help stop the spread of the disease and improve the quality of life for individuals and families who are affected through awareness, testing and grant-making.
HIV/AIDS among youth
Education combats spread of HIV
Full-service testing and treatment centers
Free HIV/AIDS testing events
Partnership with AHF
Recent partnership with OraSure Technologies, Inc.
MJF supports special non-profits
Gain exposure and public awareness
Non-profits required to meet specific guidelines
MJF has given over $8 million in grant-funding
Magic Johnson serves
as the face of the
Public address, national media exposure
Community grants program
TRIPLE BOTTOM LINE
Promotion of awareness
Creation of initiatives to support research
Key strategic partnerships with non-profits and corporations
Foundation's accountability and transparency
Raising student awareness
AREAS FOR IMPROVEMENT
Marketing of programs
Ads in areas of high HIV prevalence