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Magic Johnson Foundation's HIV/AIDS Initiative

A profile of the Magic Johnson Foundation's HIV/AIDS Initiative for Georgetown University's graduate course on Corporate Social Responsibility in Sports

Jennifer Hawkins

on 17 July 2013

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Transcript of Magic Johnson Foundation's HIV/AIDS Initiative

1981: The beginning of the AIDS epidemic marked by illness, fear and death.
1991: On November 7, American basketball star Earvin "Magic" Johnson announced that he is HIV positive.
In 1991, Magic Johnson formed the Magic Johnson Foundation (MJF) as a result of the overwhelming community response to his announcement.
The HIV/AIDS program is designed to help stop the spread of the disease and improve the quality of life for individuals and families who are affected through awareness, testing and grant-making.
HIV/AIDS among youth
Education combats spread of HIV
E.R.A.S.E. Program
Youth Summits
Full-service testing and treatment centers
Free HIV/AIDS testing events
Partnership with AHF
Recent partnership with OraSure Technologies, Inc.
MJF supports special non-profits
Gain exposure and public awareness
Non-profits required to meet specific guidelines
MJF has given over $8 million in grant-funding
Magic Johnson serves
as the face of the
HIV/AIDS Initiative

Public address, national media exposure
Community grants program
Free testing
Treatment centers
Strategic partnerships

Fulfilled by:
Promotion of awareness
Creation of initiatives to support research
Key strategic partnerships with non-profits and corporations
Foundation's accountability and transparency
E.R.A.S.E. Program
Raising student awareness
HIV Testing

Marketing of programs
Social media
Ads in areas of high HIV prevalence
Full transcript