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Copy of Doing Business Online
Transcript of Copy of Doing Business Online
40 per cent of users follow a brand
half will buy
Based around text messaging - hence the 140 character tweet limit
From John Nash (@officesupnorth): “I monitor tweets that include key phrases and replying to one of those tweets (from someone who we didn’t follow or have a previous relationship with) led to them calling me and I eventually found them a suitable office. My business earned commission plus the company who tweeted in the first instance managed to find a more suitable (and cheaper!) office.”
From Trevor Holt (@Trevor_Holt): “Within 2 weeks of being on Twitter, we had a new customer through it. We are getting more and more customers now who have heard of us through Twitter”
“With viewing statistics like these, YouTube would appear to be a good way for us potters, or indeed any craftsperson, to reach a wider, global audience with all the potential sales a wider audience can generate.”
Facebook fans are twice as likely to engage with brand...
And four times more likely to buy
to sell to the world
News about your business
Engage with customers
Offer added value
Increase brand awareness
Listen to customers
and 38 per cent of B2Bs
Who do you connect with?
1 Potential customers
2 Existing customers
More than 2.27 BILLION people online.
70% of internet users are using social networks
Facebook dominates in most countries around the world
55% social network users connect to a brand
Average user only joins 2 social networks
Social Media -some numbers
More website \ blog traffic
Brand exposure - more followers \ engagement
New markets via social endorsements
Motivations To Use Social Media
Communication with family & friends
Sharing interesting info
Social Media Landscape
Define your objectives
reach customers globally
find suppliers and agents
tap talent on the other side of the world
provide significant marketing and brand muscle.”
Social media Marketing
In that it supports
all on the same platform.
“The biggest impact on SMEs has been internet’s ability to level the playing field.
Internet and Web based technologies make it possible for a small firm to be a global company from day one"
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Google+ Local Page
Facebook Business Page
Social Media For Business
Search Engine Optimisation
Pay Per Click Advertising
Conversion Rate Optimisation
Paid Search – search engines
Search engines displaying text ads in their results, such as Google (AdWords), Yahoo, Bing (Microsoft AdCenter)
Google Search Network - other search based sites e.g. Virgin Media, Sky, Google Shopping or Maps
Google Display Network
Other content sites e.g. blogs & media sites where ads are displayed in context
Google Placement Network (or managed content) – specific named sites from the Google Display Network
Retargeting – visitors see your ads on other sites after visiting
YouTube and video ads
Main Types Of PPC Advertising
Getting Listed In Local Search
Hangouts (video conferencing)
Cloud based file management
A few stats
More than 2.33 BILLION people online
Internet user annual growth rate - 250 MILLION
1.72 BILLION social network users (24% of world population)
6.4 BILLION mobile subscriptions (represents 91% of world population)
Globally, more people own a mobile phone than a toothbrush!
Internet and web technologies
Who will develop the site?
What budget do you have?
When does the site need to be completed by?
Who needs to be involved from your firm?
Any major effect on internal systems – e.g. stock?
“Increase customer base by 10% in Qtr 2”
“Increase online sales by 10% in Qtr 2”
Are your business objectives
More sales to existing customers?
Lower advertising costs?
Lower distribution costs?
Better customer service?
How will you measure success?
Assemble a range of services yourself
Use a complete package (free or paid for)
Get a web developer to do it all for you
Audiences / Target visitors
Who is your audience? Describe them
What are their demographics?
Have you more than one audience type?
How will they use the website?
What technology do they have?
What “look and feel” would they expect?
A few facts on websites
Nearly six-in-ten adults (58%) have done research online about the products and services they buy
A quarter (24%) have posted comments or reviews online about the things they buy
On a typical day, 21% of adults search for product information online
Last year UK retail consumers spent £38 Billion online
Technology benefits model
Finance and accounting
Recognise any of these statements?
You’re going to need a new server!
You’re going to need a dedicated server!
You’re running on an old version of the software!
You will need to buy a multi-user user version!
We need to take the server down for maintenance
You can’t access the software from home!
Working in the Cloud by 2016
“According to research firm Gartner, Inc., which recently predicted consumers will store 36% of their digital content in the cloud by 2016. This compares with a mere 7% of consumer data housed in cloud storage in 2011.
Consumers’ increasing desire to share content and use multiple devices is driving this trend, Gartner said.”
Microsoft Office 365
Hosted Open Office
System cross compatibility
Citrix & Terminal Services
Server and upgrade costs
New software licenses
IT staff wages
Flexible working options
Calculate Your Savings
Evolution of ICT systems
Internet-based computing, whereby shared resources, software and information, are provided to computers and other devices on-demand, like the electricity grid
Source - Wikipedia
Any planned capital expenditure on systems?
Any capacity issues?
What area of your business needs more focus?
You will then need to
Consider Integration requirements
Get Further Advice
Where do you start?
What is a Virtual Switchboard
Do you still need a Private Branch Exchange (PBX)
Skype for Business
IM, Google Talk, Google+ hangouts
Office and Productivity Suites
Finance and payment
Surveys and Polls
Online Presentations or Webinars
Live Chat and Capture
Loyalty and Incentive Programmes
Social Media Campaigns
Productivity - cont.
Different types of applications
Almost all new software is being developed this way
Kashflow vs Sage
Capsule CRM vs Salesforce.com
Basecamp - scratch your own itch
APIs make it easy to integrate
Open Source - totally free?
Accessing the Cloud
iPad or Tablet
Virtual Terminals increase payment options
Payment Links on Invoices improve credit control
Set up Recurring Payments
Easier to Handle Currencies
Auto Reminders and Credit Control
Finance and accounting
Finance & Payments
In a survey of more than 4,800 firms in 12 countries around the world, it found that those which use web technologies grew more than twice as quickly as those with little internet presence.
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