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Copy of Doing Business Online

2012 version
by

eBusiness Club

on 18 November 2013

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Transcript of Copy of Doing Business Online

1.1billion
33m
40 per cent of users follow a brand
half will buy
Based around text messaging - hence the 140 character tweet limit
2819 people
From John Nash (@officesupnorth): “I monitor tweets that include key phrases and replying to one of those tweets (from someone who we didn’t follow or have a previous relationship with) led to them calling me and I eventually found them a suitable office. My business earned commission plus the company who tweeted in the first instance managed to find a more suitable (and cheaper!) office.”
From Trevor Holt (@Trevor_Holt): “Within 2 weeks of being on Twitter, we had a new customer through it. We are getting more and more customers now who have heard of us through Twitter”
www.hootsuite.com
“With viewing statistics like these, YouTube would appear to be a good way for us potters, or indeed any craftsperson, to reach a wider, global audience with all the potential sales a wider audience can generate.”
Facebook fans are twice as likely to engage with brand...
And four times more likely to buy
16%
AGENDA
Online Marketing
Cloud Computing
edgerank
Using technology
to sell to the world
-
Jon Egley
CONTENT
News about your business
Industry news
Testimonials
Special interests
ADDED VALUE
160x160 pixels
Engagement
Affinity
Weight
Recency
www.crowdbooster.com
Engage with customers
Offer added value
Position yourself
Increase brand awareness
Listen to customers

and 38 per cent of B2Bs
http:search.twitter.com/advanced
You
Me (1st)
2nd
3rd
Who do you connect with?
1 Potential customers
2 Existing customers
3 Partners
4 Influencers
5 Competitors?
4,351 subscribers
1,145,904 views
More than 2.27 BILLION people online.
70% of internet users are using social networks
Facebook dominates in most countries around the world
55% social network users connect to a brand
Average user only joins 2 social networks
Social Media -some numbers
More website \ blog traffic
Brand exposure - more followers \ engagement
New markets via social endorsements
Career development
Motivations To Use Social Media
Communication with family & friends
Killing time
Sharing photos
Sharing interesting info
Social Media Landscape
Define your objectives
reach customers globally
find suppliers and agents
tap talent on the other side of the world
provide significant marketing and brand muscle.”
The opportunities
Social media Marketing
In that it supports
-
Private
-
Selective
&
Public

sharing

all on the same platform.
The Internet
“The biggest impact on SMEs has been internet’s ability to level the playing field.

Internet and Web based technologies make it possible for a small firm to be a global company from day one"

Add using "Find People Plus"
Engagement
Optimisation
Authorship
Big Data
Google+ Local Page
Facebook Business Page
Social Media For Business
Social Media
Blogging
Facebook
Twitter
Google+
LinkedIn
YouTube
E-mail Marketing
Search Engine Optimisation
Pay Per Click Advertising
Email Marketing
Social Media
Conversion Rate Optimisation
Analytics
Paid Search – search engines
Search engines displaying text ads in their results, such as Google (AdWords), Yahoo, Bing (Microsoft AdCenter)
Google Search Network - other search based sites e.g. Virgin Media, Sky, Google Shopping or Maps
Google Display Network
Other content sites e.g. blogs & media sites where ads are displayed in context
Google Placement Network (or managed content) – specific named sites from the Google Display Network
Retargeting – visitors see your ads on other sites after visiting
YouTube and video ads
Main Types Of PPC Advertising
Getting Listed In Local Search
Hangouts (video conferencing)
Virtual reality!
Systems Integration
VOIP /SIP
Broadband
Cloud based file management
A few stats
More than 2.33 BILLION people online

Internet user annual growth rate - 250 MILLION

1.72 BILLION social network users (24% of world population)

6.4 BILLION mobile subscriptions (represents 91% of world population)

Globally, more people own a mobile phone than a toothbrush!
Internet and web technologies
Some practicalities
Who will develop the site? 
What budget do you have? 
When does the site need to be completed by?  
Who needs to be involved from your firm?  
Any major effect on internal systems – e.g. stock?  
Success criteria
SMART
“Increase customer base by 10% in Qtr 2”
“Increase online sales by 10% in Qtr 2”
ROI
Are your business objectives
New customers? 
More sales to existing customers?  
Lower advertising costs?  
Lower distribution costs?  
Faster information?  
Better customer service?
Something else?
How will you measure success?
Your choices
Assemble a range of services yourself

Use a complete package (free or paid for)

Get a web developer to do it all for you
Audiences / Target visitors
Who is your audience? Describe them
What are their demographics?
Have you more than one audience type?
How will they use the website?
What technology do they have?
What “look and feel” would they expect?
A few facts on websites
Nearly six-in-ten adults (58%) have done research online about the products and services they buy
A quarter (24%) have posted comments or reviews online about the things they buy
On a typical day, 21% of adults search for product information online
Last year UK retail consumers spent £38 Billion online
Order
Management
Accounting &
Finance Control
Selling
Customer
Service
Advertising &
Marketing
Functional model
Selling Online
Providing
information
Reducing
costs
Delivering new
customers

Collaborative
working
Unified
Communications
Raising profile
of your
business
Technology benefits model
Your business
benefits by..
Retaining
customers
Finance and accounting
Collaboration. cont.
Recognise any of these statements?
You’re going to need a new server!
You’re going to need a dedicated server!
You’re running on an old version of the software!
You will need to buy a multi-user user version!
We need to take the server down for maintenance
You can’t access the software from home!
Working in the Cloud by 2016
“According to research firm Gartner, Inc., which recently predicted consumers will store 36% of their digital content in the cloud by 2016. This compares with a mere 7% of consumer data housed in cloud storage in 2011.

Consumers’ increasing desire to share content and use multiple devices is driving this trend, Gartner said.”
Collaboration
Google Docs
Microsoft Office 365
Hosted Open Office
Zoho Office
System cross compatibility
Citrix & Terminal Services
Office Tools
Potential savings
Server and upgrade costs
New software licenses
Expansion costs
IT staff wages
Down time
Flexible working options 
Calculate Your Savings
Evolution of ICT systems
  
 













Internet-based computing, whereby shared resources, software and information, are provided to computers and other devices on-demand, like the electricity grid
 
Source - Wikipedia
Cloud Computing
Any planned capital expenditure on systems?
Any capacity issues?
What area of your business needs more focus?
You will then need to
Check Broadband
Research Products
Consider Integration requirements
Get Further Advice
Where do you start?
Getting Started?
What is a Virtual Switchboard
Do you still need a Private Branch Exchange (PBX)
Skype for Business
IM, Google Talk, Google+ hangouts
IP Telephony
Fax2email
Teleconference
Telecoms
Telecom
File storage
E-Mail
Telecom
Office and Productivity Suites
Applications (Apps)
Collaboration tools
Marketing tools
Finance and payment
Core systems
Surveys and Polls
eMail Marketing 
Online Presentations or Webinars
Live Chat and Capture
Web Analytics
Loyalty and Incentive Programmes
CRM Systems 
Social Media Campaigns  
Productivity - cont.
Marketing Tools
Different types of applications
Almost all new software is being developed this way

Kashflow vs Sage
Capsule CRM vs Salesforce.com
Basecamp - scratch your own itch
APIs make it easy to integrate
Open Source - totally free? 
Productivity
Applications
Accessing the Cloud
Netbook
Apple Mac
iPad or Tablet
Smart Phone
Laptop PC
Desktop PC
    
Virtual Terminals increase payment options
Payment Links on Invoices improve credit control
Set up Recurring Payments
Easier to Handle Currencies
Auto Reminders and Credit Control 
Expense Management 
Online Filing
Finance and accounting
Finance & Payments
#mitec
In a survey of more than 4,800 firms in 12 countries around the world, it found that those which use web technologies grew more than twice as quickly as those with little internet presence.
Scalable Communications
Prospecting!
Add using "Find People Plus"
Prospecting!
Virtual pbx
Call handling rules
Google Hangouts
Helpouts

Multilingual eCommerce
Visitor economy
Established Channels
Workforce
Global Payroll
Full transcript