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Marketing on the Internet (UCI MBA)

B2C/B2B social media. Podcasting for business and how to integrate social media .
by

CHATHRI MUNASINGHE

on 27 April 2010

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Transcript of Marketing on the Internet (UCI MBA)

B2C Social media B2B Social media Social media consulting
Strategy Program development Program management Program Integration
- SEO/SEM
- Marketing
- Sales & Support
- CRM
- Executives? - Sit on the sidelines
- Create playbook
- Identify MVPs
- Get off the bench - Monitor keywords
- Contest or promo
- Conversations
- Blog integration
- Events/conferences Greenbusinesses.com [beta] Program Measurement - Google Analytics
- Facebook Insights
- Radian6
- Sysomos Launch
Record
Edit/Post
Interact
Video Podcasts in the workplace
- Encoding/decoding messages
- Become a resoure/authority
- Interviews
- Example:McKinsey & Co facebook.com/techxsw
twitter.com/techxsw

chathri@techxsw.com
twitter.com/chathri Let's connect! Chathri Munasinghe
New Media &Strategy Consultant
Full transcript