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THE BEATLES BRAND
Transcript of THE BEATLES BRAND
CREATED BY: ANITA AND CARLY
A Brief Biography
English Rock band formed in Liverpool, UK
Consisting of John Lennon, Paul McCartney, George Harrison, and Ringo Starr
Leading the “British Invasion” of U.S. Pop Market
Era known as “Beatlemania” during the 1960s
target audience: teens, girls
influences people to protest against the Viet Nam war
affluence, youth, drugs, pop, and equality (or freedom)
people who were pre-Beatlemania era generally don’t enjoy their music
The Beatles are also known to be a great influence on most bands; tv shows
Audiences negotiates meaning
Apple Records; a record label founded by the Beatles in 1967
Earned 545 million units with album sales solely
TV series: the Beatles -> 1965 to 1996 on ABC
Books: Beatles, The Beatle Anthology, Revolution in the Head
Films: A Hard Day's Night!, Let it Be, ect
Cover versions by numerous artists
Media constructs it's own persona
Fashion: Mop-top Haircut, Suits, "John Lennon Glasses"
Subculture of the Counterculture -> Mystical and religious symbolism
Rise of LSD users, Psychedelic Rock Musicians
Paul endorses fo U.S Presidential Race in 2012
Social and Political Implications
all you need is love
mind-expanding drugs such as LSD and;
with exotic spiritual exercises such as transcendental meditation
hallucinatory hard rock songs
Form & Content
"The Beatles' gift was for harmony and their vision was above all of harmony”
Marlboro cigarettes (commercial)
The Super Bowl
Karamolegkos Chipita Crispy Pops
Norwice Union -> AVIVA
"When I'm 64" - retirement ad
Citroen car - John Lennon
Selling around 1.6 billion records internationally (R.I.A.A)
Prototype for boy bands (1D)
Released 12 studio albums, 13 EPS, and 22 single in U.K
Best-selling band in History
7 Grammy's, 1 Academy Award, and 15 Ivor Novella Awards
Ranked #1 in Billboard magazines list - Most Successful
Included in Time magazines; 100 most influential people
ALL CLASSIC SONGS
overwhelmed the the folk music wave with their renewed rock and roll
post war decade when everything was new,we had the Beatles,freedom of speech,dress, music
- they were known as the fab four, and said to have been all great friends
late 60's were associated with drugs;LSD, marijuana, alcohol, cigarettes
“1,” released in 2000, was the best-selling album in the United States - sold more than 30 million copies around the world
today, the song octopus’s garden is now the bases of a children's book
the Beatles could be seen on nearly every music magazine in the sixties
paid about $250,000 for the recording and publishing rights to use the tune. ‘tomorrow never knows”
huge money-making potential that still resides in The Beatles'
The Brand Continued...
it's clear that the band continue to generate millions of pounds each year for those people and organizations with a stake in brand Beatles.
After the group split, the key issues became how to manage the name, and the complex finances.
You say you want a revolution/Well you know/
We all want to change the world/You tell me that it's evolution/Well you know/We all want to change the world/But when you talk about destruction/Don't you know you can count me out/Don't you know it's gonna be/Alright/Alright/Alright
When I find myself in times of trouble /Mother Mary comes to me /Speaking words of wisdom, let it be. /And in my hour of darkness /She is standing right in front of me /Speaking words of wisdom, let it be.
'Let It Be'
one of the first rock bands/boy band
created the first music video
a great influence on all music
hallucinatory hard rock song
they were psychedelic
Simply playing music in the beginning
Building good following and good reputations
Prominent commercial exponents of the "Psychedelic Revolution"
E.g. Yellow Submarine, Tomorrow never knows, I am the Walrus, etc.
More politically involved