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Social Media; Mobile Learning, Mobile Communications

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Jerry DeQuetteville

on 26 September 2013

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Transcript of Social Media; Mobile Learning, Mobile Communications

What is
Social Media?


Social Media isn’t new. The virtual tools are what is new.

Human beings are social creatures, and we have been leaving messages for one another for a very long time.

The first Social Media post was probably a broken branch on a tree. It said to other thinking creatures, “Someone or something has been here.”

When you boil Social Media down to the fundamentals, it is communication. The astounding thing about it, in the modern world, is the global reach and speed of the communication.

Using Social Media is simple, but to make it work for you, there are many things you’ll want to consider.
How Unions are Using Social Media
Jerry DeQuetteville
Krista Walford
Evolving Communication Tools
Forms of social media
How labour unions are using social media
Tips for effective use of social media
Pitfalls to avoid
Jerry DeQuetteville
In July 2010, Target gave $150,000 to the anti-gay, anti-worker candidate for Gov. of MN.
By August 1, 2010, a quarter million people pledged to boycott Target
By August 15, 2010 it was 3 million.
We have held several very successful Tweet Ups in the last year both at a provincial and local level. We particularly like the fact that the contents of the tweet up remain completely searchable with the hashtags that we can periodically tweet out to the members.

As well, we use twitter to ensure that our website is never static for long and members are getting quite used to Joining The Conversation simply by scrolling through the twitterfeed on the website.

We also monitor several Facebook pages that pertain to teaching and education.

We have a few YouTube sites and videos for social justice, organization, union programs and member learning in online courses.
Mass communication is a result of the Industrial Revolution and is considered a more modern development in the history of human interactions. Before this time an audience was relatively small and restricted to geographic location. Communication earned the term “mass” when ideas were spread quickly by reproductions of written language.
For centuries mass communication was a one-way method from communicator to audience.
With the advancements in new media we are able to receive immediate feedback from an audience, which in turn creates a two-way conversation never before possible in such large masses.
Today, the defining characteristics of mass communication (scale, direction, impersonality/anonymity, simultaneity, transience and audience) need to be rethought from a digital perspective. There is no one-way flow of information anymore.
Think about How Mass Communication affects you in your work?
Facebook is a social networking website intended to connect friends, family, and business associates.
Facebook users create a profile page that shows their friends and networks information about themselves. The choice to include a profile in a network means that everyone withing that network can view the profile. The profile typically includes the following: Information, Status, Friends, Friends in Other Networks, Photos, Notes, Groups, and The Wall.
Users are able to search for friends and acquaintances by e-mail address, school, university, or just by typing in a name or location for search. When people become friends, they are able to see all of each others' profiles including contact information. E-mail notifications let users know when new friends have chosen to add them to their list or when someone has sent a message to them within the system.
A popular feature on Facebook is the ability to share photographs uploaded from a phone, camera, or hard drive. As with other private information, users have the option to allow only friends to see their pictures or anyone. There is an unlimited amount of storage available, which is a major advantage of Facebook's photograph sharing capabilities.
Groups can be created by users. These can include anything from grade school connections to hobbies and interests. Groups can be public and available to everyone or private, meaning only those invited can join and view discussions. Similarly, the Events feature allows friends to organize parties, concerts, and other get togethers in the real world.
Users of Facebook can share news stories, video, and other files with friends. Most news and video websites have buttons that can be clicked to automatically share the story or video on a feed. The person sharing can make comments about the shared item that their friends will see.
Think about how local leaders could use facebook. Do you go to any of ETFO's facebook pages?
Ask Questions
Stop Tweeting just about yourself
Don't tweet the same thing all day
Try posting good quotes, funny things, creative messages
Don't include links in your tweets all the time. Fifty percent of the time at best
If you enjoy a certain tweet, post the author and let them know. That kind of stuff goes a long way
Make certain that you have a real photo (and a good one) rather than the tweet egg
Share other tweets often, this will create a reciprocity, unless your own tweets are really bad . . .
Try to make certain that your followers are actually in the demographic that you want to reach. A random list will produce much smaller results than a targeted list of folks who are tuned into you.
Help your fellow tweeters learn something, maybe a cause or political position that needs attention
Don’t post too many times on Facebook in a day
Be sure and respond to the posts you receive, thank folks when they share something that you put up
Create a vision of what social media looks like for your local.
'Social media is here to stay. Think of how far it has come in the last five years and then imagine where it will be in the next five. Embrace it or be left behind'
Social media can open an organization up to danger and risk including security issues, PR issues and HR issues. While these risks are very real, it is essential not to let them inhibit progress. Social media is too important in global culture. The key is to develop a sound social media policy that identifies the risks and mitigates them.
Monitor Mentions of You!
Help People
Connect People
Abusing self-promotion
Not understanding the scope of the site or the community in its entirety
Not having goals
Choosing quantity over quality when it comes to friends
Being less than accurate or 'borrowing' material
Only using one site
There is no such thing as private
Watch auto-correct on smart phones and iPads!
Long periods of inactivity
As a teacher, I expected some things too. I expected that if I got sick with pneumonia I wouldn't be scared to take sick days. I expected that my peers and I wouldn't get hit, kicked, bit, or spit on by kids, repeatedly. I expected that my teaching world would not be focused on testing results. We don't always get what we expect, and as a result, we have to make decisions to ensure we remain healthy, because even though I once thought of this as a calling to a higher purpose, I have now been reminded by this legislation that this is actually a job. No matter how much I've coached, how many performances I've planned with children and directed, how many evenings or Saturdays I've given up for grads and tournaments, how much effort I've put into helping my children become critical thinkers and mathematicians, the government I voted for has told the public that I don't put kids first and that I don't really deserve to expect anything.
Ah, the uninformed ramblings on Twitter, the fifth column of the NHL lockout. For those not scoring at home, Twitter did not exist in 2004-05. Facebook was a dating site. When Daly needed to herd the cats of public opinion last time, he needed only to round up the usual suspects of mainstream media, many of whom were NHL broadcasters or sponsors.

Now, as it orchestrates another controversial lockout narrative, the NHL is faced with a massed choir of players, agents, journalists, statisticians, humorists, cranks, idlers and outright liars vying for the last word on how the NHL is doing. To say nothing of sarcastic Taiwanese cartoonists, seen on YouTube.
49 % of unions are using Facebook
23 % of unions are using Twitter
13 % of unions are using YouTube
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