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Persuasive Writing Techniques
Transcript of Persuasive Writing Techniques
Use metaphors, similes, and
relate your scenario to something
your reader already accepts as true
Stories allow people
to convince themselves
Helps better convey
Make your main point in
several different ways
Techniques Used to Persuade
Loaded words evoke an
emotional response (+ or -)
Agitate the reader - cause
pain and then offer a solution
Most Powerful psychological
force in our lives: guidance
from those we trust
Quote outside authorities
Counter the Argument
Address all potential
Know your subject well
enough to override objections
Provide a Glimpse
into the Future
Remember the power of
the word 'because'
Tell your reader why and
back it up
Paint a picture of what the future
will be like:
with a solution or change in place
or not in place
Current problem Future Outcome