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London School of Economics talk

2013 oct 9
by

Adam Somlai-Fischer

on 28 May 2015

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Transcript of London School of Economics talk

Change
Prezi Story
Adam Somlai-Fischer
Co-Founder Prezi.com,
principal artist
what
English
Dutch
Korean
Japanese
German
http://www.youtube.com/watch?v=TK6gbn9Bx80
prezi books
Heavy lifting
Remember data
2.5 Billion minds
29M from
how
Writing in space
we all read spaces
Create & Combine
Ideas need space
Aleph w Bengt Sjölén
Brainmirror with
Bengt Sjölén and Danil Lunkback
Wifi Camera with
Bengt Sjölén and Usman Haque
+ 1.5 million new user monthly
Prezi inc
Dear human,
be creative!

most successful species
Prezi
Peter Arvai
Peter Halácsy
We impact our planet today.
We have to imagine and manage the future
Let's create world class product from Hungary
Company
culture

Learn
Start early. No excuse, time to market
Principal artist
CEO
We try to help
Bridgebudapest.org
Prezi at the LGBT Pride march
We convinced 100 companies to join
No company cars
Yes company bike repair man
We yearly renovate poor roma neighborhoods
Impact
Not professional
our culture
not quite our culture
change the world
power is a mean
power is a goal
get rich fast
Venture Capital
“Hi,

I am a partner at Sunstone Capital in Copenhagen, Denmark, and I have been following your developments over the last couple of months. I was wondering where you are located and if you are fully funded – and in that case by who. If you have time for a chat I would be happy to learn some more about your plans.

Regards
Christian”
Merete
ex punk rock drummer
lawyer
is team!
Christian
ex entrepreneur
VC Partner
Why Budapest?
Why San Francisco?
you can help
prezi.com/jobs

whiteboard 2.5D
Spaces...
Adam Somlai-Fischer
2000, Barcelona, w Peter Sandor Nagy
Cash flow positive
Zero money wasting
San Francisco - Budapest
Office
Space
Architecture
Cross-functional team
Measurable Goal
Management
Designer
User Experience Researcher
Developers
Product Managers
Data driven Small Teams
Autonomous self learners
ex. leadership courses are
We need creative & brilliant people
Bring Ideas
Prototype
User test
A/B test
Release
(daily)
We learn from reality
Product
Quality
Being driven by values (we are curious, we learn from mistakes) creates a very strong company culture
Integrity and transparency at prezi allows us to attract very smart and self motivated people
160+ ppl
house of ideas
Exchange and create ideas
...trigger ideas
open for every employee
photo by Dávid Udvardy
Angel
Headset
if you work with ideas, you know:
Why?
Aleph, 2005
@ Venice Biennale, etc
Curious objects...
space built for communications
visitors ask, is this a management bridge?
yeah... sure... ;)
2005
2
3
4
5
Bono
Mass market
The fragile moment of creativity
The secret of creativity lies in that fragile moment when you like what you just did, or you don't.

If you enjoy it, you will continue, and build up a set of alternatives. And it is not important any more if the first idea was good or bad.

But you had to enjoy creating it.
We all have been creative
success
trying
failure
trying
failure
success
failure
success
success
failure
success
failure
success
success
success
success
success
failure
Oh no! I am not talented.
Draws 1st line
That is nice. But we can't draw. Just type.

And don't have time for 'years of education'.

How can we see and like our ideas?
But people stop after the 1st try.
easy to create
beautiful
pressed Present button the 1st time
"ooooo... ", "wooooow".
(i wish it would happen even sooner)
Sir Ken Robinson PhD
- "What are you drawing darling?"
- "I'm drawing a picture of god."
- "But no one knows how god looks like..."
- "They will in a minute!"
VS
see all the options
Just like shopping.
Choose the one you like most...
the fragile moment
+
1
How to find your co-founders
see to understand
Global impact
contributing personalities
like moving in for a decade
test, feedback from reality
try to sell
Learn & Market
!
why? no-one knows how to make visual thinking global
growth
high standard on skills
new people are always great
We have public attention
Power is a mean
Alan Turing
Every chance counts
Key role in breaking Nazis, and computing.
Brutally pushed into suicide by the police in 1952.
Pardoned this year.
change what entrepreneur means
fights corruption, arrogance
challenge, it helps
never satisfied
always questions status quo
Founders
CTO
Global novelty
full of ideas and products
no intrinsic motivation to scale
Critical thinker,
science
Convinced Peter, Adam to quit jobs and start prezi
Complement
each other
But core magic worked!
Invested.
Made us serious.
Kanban,
Product Management
UX Research
Reality is inspiring
Deadlines are not for us
Home &
Prove wrong
Patterns,
not the numbers
remove politics
...memory palaces
Remember
&
slides
prezi
Memory Champions use....
1
4
70
23
34
34
45
source: archinect.net
see your work
work hard
This is great...
But it sucks.
Lets make it better!
local
29
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