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Netflix Case Analysis

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Paul Roebothan

on 27 February 2014

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Transcript of Netflix Case Analysis

Porters 5 Forces
Internal Environment
External Environment

Main Issue: Maintain profitable cash flows while introducing VOD.

Surrounding Issues:
- Over-extending channels causing increased competition
- Confusing the value proposition to customers
- Distracting employees
- Cannibalization of existing business through excessive growth
- Need for technology development
- Difficulty acquiring VOD content
Netflix Case Analysis
Paul Roebothan
Travis Mercer
Colin Walsh
Trevor Seely
Melissa Lane
Shannon Robinson

Value Chain/ Resources
Option 1
Option 2
Option 3
Option 4
Management Preferences
Strategy Diamond
VOD streaming website

-Gain early VOD adopters
- Leverage recommendation system
- Brand recognition
- Differentiate
Full transcript