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OHS Cute Pet Photo Contest - Means of Promotion

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by

Abigail Drago

on 22 July 2013

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Transcript of OHS Cute Pet Photo Contest - Means of Promotion

Digital Marketing
Campaign for

Prepared By:
CUTE PET PHOTO CONTEST
On OregonLive.com
Goals
Develop a creative and customized online display campaign for The Oregon Humane Society that yields a strong ROI.

Increase traffic to OHS Website

Increase Facebook Fans & Followers

Engage and educate customers though continued digital marketing efforts

Custom Run of Site Ads developed by our team of creative producers are designed to get users to engage with the ad through a strong call to action.
CLICK
We will design and build a custom Landing Page which will:

Provide users with more information about the Cute Pet Photo Contest

Link to the contest entry form

Provide links to OHS Facebook Page & Website
OHS Facebook Page
Provide users with a compelling reason to Follow, Like and Share your posts on Facebook.
Featured
Posts
We will stay in close contact with the person that handles your social media.

Once per week our Marketing Specialist will send promotional posts to publish to your Facebook Timeline.
In addition, OregonLive.com will make promotional posts the our Facebook Timeline and Twitter account - Spreading the news of your contest with more of our users.
This landing page is also designed to be "responsive" for mobile users. This means, users that see your ads via the mobile web will also see the landing page displayed perfectly on their smartphone.
189 Million Facebook users are mobile only.

*Source: Q1 2013 Facebook Quarterly Earnings
CLICK
Drive users to 'LIKE' the Oregon Humane Society on Facebook right
from the Contest Landing Page
"Enter to Win a personalized gift basket for you and your furry friend courtesy of the Oregon Humane Society!"
People Love an AWESOME PRIZE
Benefits of Running a Contest with OregonLive.com
Increases brand exposure & awareness

Social sharing of contest links & content continues to build a loyal customer base

Exposes OHS to a new group of internet users creating NEW potential customers

Creates a path which drives user traffic to the OHS Website

Collects information to build a database of new subscribers who have opted into receiving your info:
- e-mail addresses for your newsletter subscriber list & other e-mail publications
- SMS Texts (cell phone #) campaigns
- Address for Direct Mail
- Demographic Info (what the customer looks like, who they are, their interests & intent etc.)


THANK YOU!
Stacy Larson
Digital Media Account Executive
stlarson@oregonlive.com
971.269.9407
Full transcript