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Inovation and Entrepreneurship - 2nd Presentation

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by

Ângela Saraiva

on 11 November 2013

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Transcript of Inovation and Entrepreneurship - 2nd Presentation

Innovation and Entrepreneurship
Business Plan
Market size - Portugal
Cost Structure
Initial Investment

Raw Materials

Maintenance and replacement of equipment

Optimization and product improvement costs

Wages

Marketing
Key Partner
Key Activities
Diaper creation

Research and Development of the diaper

Costumer support

Agriculture

Distribution agency

Packaging

Marketing

Shopping areas

2nd Presentation
Key Resources
Engineers
Laboratories
Sales and Marketing
Teams
Value Proposition
Comfort and style

Adaptive age

Minimalist

Maximum absorption

100% biodegradable

Costumer Relationship
Alliances with institutions and companies
Channels
Revenue Stream
Tv
Website
Facebook
Transport networks
Costumer Segments
Babies

Old people

Children

People with incontinence

Institutions (hospitals, kindergartens, nursing homes ...)

SALES
485 457 Babies in Portugal
Babies
3 883 656 Diapers/Day
Kids
1 076 094 Kids (5-14 years old)
10 800 Diapers/Day
Adults
446 542 Adults in Portugal
1 339 625 Absorbents /Day
Older People
798 193 Elderly in Portugal
2 394 579 Absorbent/Day
1 525 724 Units/Day
427 202 776 Units/Year
Raw materials from agriculture
Composting
Distribution by application sectors
Collect of the product used (junk)
Degradation of organic material
The final products
kindergarden
nursing home
supermarkets
beginning of the production cycle
Competitors
200 000 000 kg diapers/year
Our production
40 000 000 kg diapers/ year
*in Portugal
Strategy for Operation of the Company
Full transcript