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The 8th Annual Brooklyn Hip-Hop Festival

BHF '12 Sponsorship Deck
by

Pamela Bishop

on 29 May 2012

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Transcript of The 8th Annual Brooklyn Hip-Hop Festival

WHY BROOKLYN?
HIP-HOP...
"NYC's most populous borough represents cutting-edge yet vintage ... cool yet serious ... big-city yet small-town."
- Crain's Business Journal,
is more than music.
WES JACKSON
Executive Director- Brooklyn Hip-Hop Festival
wesjack@brooklynbodega.com

Office: 718.210.3340
110 Bridge Street, 3rd Fl– Brooklyn, NY 11201
www.brooklynbodega.com
www.bkhiphopfestival.com

population
square miles
population density by square mile
Its a lifestyle that encompasses
fashion, politics, technology, film and
self identity.
Brooklyn has emerged as its own media and consumer market seperate from Manhattan
The Festival was founded by Wes Jackson in
are the dates of the 8th Annual
Brooklyn Hip-Hop Festival (BHF)
In the last 8 years, we have featured:

Kanye West
Q-Tip (A Tribe Called Quest)
Black Thought (The Roots)
Ghostface Killah (Wu-Tang Clan)
Lupe Fiasco
KRS-One
Talib Kweli
Kendrick Lamar
Little Brother
Big Daddy Kane

Plus many more.
July 9- 14th, 2012
In 2011, attendance was a record-breaking
Click on the YouTube icons for a video summary of each day

Primary branding.


Secondary branding.


Tertiary branding.


Event specific.
Title Sponsor(s)
Co-Presenting Sponsor(s)
Official Sponsor(s)
Event Sponsor(s)
Media Partner(s)
BHF '11 VIDEO
Q-Tip & Kanye West
"Award Tour" Performance
Benefits of Sponsorship
-Branded VIP Area

-Stage signage

-Sponsor Tour Bus/Parking in the immediate Stage area on the Performance Day
days of borough-wide programming
7
2006
July 9-14th, 2012
Affordable events in New York City

To highlight Hip-Hop's legacy as an agent of artistic progression, community building and social change

The BHF has grown to be the largest cultural Hip-Hop event in the city
BHF '12 PROGRAMMING
THE FESTIVAL MISSION:
30,000
Show & Prove
Under The Influence
Bodega Education Initiative
Salute The DJ
2,504,700
71
36,356
SPONSORSHIP
Access to a multi-cultural, multi-race, multi-generation, metropolitan audience.
In the #1 media market in the world.


SHOW & PROVE SUPER BOWL - Mon. 7/9

BODEGA EDUCATION INITIATIVE - Tues. 7/10

V.I.P. MIXER - Wed. 7/11

SALUTE THE DJ - Thurs. 7/12

THE DUMMY CLAP FILM FESTIVAL - Fri. 7/13

PERFORMANCES (2 Stages), FAMILY DAY & OFFICIAL AFTER PARTY - Sat. 7/14
Each sponsorship campaign is unique and tailored to the brand's budget.
Performers
Digital Impressions
Traditional Media Impressions
Attendees
Stages
89 million
42 million
30,000
Staff and Volunteers
100
Vendors
65
50
10
Venues
Days
10
2
BHF '11 AT A GLANCE
Bodega Recognition Awards
Full transcript