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CAMPBELL’S COMPANY

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on 4 June 2015

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Transcript of CAMPBELL’S COMPANY

CAMPBELL SOUP COMPANY
Third Analytical Tool&Porter’s Five Forces Model
Threat of New Entrants
Bargaining power of buyers
Bargaining power of suppliers
The threat of substitutes
The intensity of rivalry
Bargaining Power of Suppliers
Low bargaining power
Large number of suppliers
Supplies (Meats and Vegetables) readily available
KEY PROBLEM STATEMENT
The key problem with Campbell’s Company is that they soup division is the main supporter for the company’s various business ventures and the acquisitions do not appear to be capable of carrying their own weight.
Second Analytical Tool
Strategic Group
Strategic Group Analysis (SGA) aims to identify organizations with similar strategic characteristics.
Threat of New Entrants
High threat of new entrants
Entry costs lower than most other industries
Difficult to differentiate
Bargaining Power of Buyers
High bargaining power of buyers.
Heavy competition.
Several brands to choose from.
BY
Jayme Thompson
Ran Li
Baris Gurun

It's Amazing What Soup Can Do!
First Analytical Tool
&
SWOT ANALYSIS
Strength:
Industry leader in soups and food preparation items
for quick and
easy meals.
Weakness:
Translating ideas to profits through recent acquisitions.
Opportunities:
Exists in the nutritional meals division of the industry.
Threats:
Failure to capitalize leaves lagging companies with opportunities to surpass campbell's as the industry leader.
Threat of Substitutes
Homemade soups
Several competitor soup companies
Nestle
General Mills
Heinz Company
Kraft Foods
Intensity of Rivalry
Highly competitive environment, domestic and worldwide
Brand recognition
Many other brands out there
Quality
Price
Advertising
Promotion
Convenience
Service
Proposed Solutions w
Challenges and Problems
Decrease some of the acquisition efforts
Focus on the current line of products that are under-performing
Improve the products in the “star market”
Continued
Leaves the door open for others in the industry to capitalize on abandoned acquisition opportunities.
Under performing products may not be salvageable.
Present “star market” products may have become obsolete because of the dependency on the soup line.
Best Solution
Improve the existing product line. By focusing on the current product line, Campbell’s can use available resources for products they have already placed focus.
Price
Breath of Product Line
Campbell
Low
High
High
General
Mills
Nestlé
Kraft
Quaker Oats
Processed &
Packaged Goods
Extent of product (or service) diversity

1. Launched more than 50 new products, including 32 new soups.
2.
U.S. Simple Meals,
Global Baking and Snacking, International Simple Meals. and Beverages.
U.S.Beverages.
North America Foodservice.
Extent of geographic coverage
Russia and China
United States
"Campbell's Healthy soup contains more fat than the regular variety."
Higher than competition
Price/quality
Campbell Food Service: School cafeteria service
$1.55 billion buyout of California juice-and-carrot seller Bolthouse Farms
Degree of
vertical integration
Full transcript