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Marketing Mix Project - 4P's + 2C's

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khansa baleem

on 27 February 2013

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Transcript of Marketing Mix Project - 4P's + 2C's

1) Subway
2) L'Oréal Paris
3) HP Products:
- Sandwiches
* B.L.T
* Black Forest Ham
* Cold Cut Combo
* Meatball Marinara
* Oven Roasted Chicken
* Roast Beef
* Subway Club
* Sweet Onion Chicken Teriyaki
*Tuna
* Veggie delite + more
- Breakfast
* Bacon, Egg & Cheese
* Breakfast B.M.T. Melt
* Egg & cheese + more
- Salads
- Sides, Drinks and Extras
* Milk, Fountain Sodas, Water, Minute Maid Juice, Ice tea,
Coffee
*Apple slices, Chips, yogurt parfait, cookies
* Cheese, peperoni, bacon Subway Think Fresh, Eat Fresh Because your worth it Marketing Mix Project The 4 P's and 2 C's Price Range:
Sandwiches $4.00 - 7.00
Salads $ 4.00 - 7.00
Sides/Drinks/Extras $1.00- 4.00 Products
Price
Place
Promotions

Consumer
Competition Place:
Public places, preferably busy, packed people, plaza's, malls, school's, withbusinesses, main roads Promotions:
Forms of Advertisement
- T.V Commercials
- Bill boards, signs
- Online
- Partnerships (PS3 products)
- All include rich colors, relevant info, big,
attractive, healthy, nutritional value, looks tasteful
- Using Athletes, recognized people

Types of Promotions:
- More food, less money
- Sale, limited time deal
- Low price
- Giving back
- Reward, prize
- Great deal

-$5 dollar foot long
Most successful promotion ever
- Sub Club Costumer reward program Consumer:
-Anyone from kids (Fresh Fit for Kids menu)
to middle aged adults
-Anyone looking to eat healthy Competition:
Direct Competition
- Mcdonald's
- Mr Sub
- Quiznos
Indirect Competition
- Mandarin
- Boston Pizza
- Pickle Barrel
Differences
- Healthier
- Fresh
- Open kitchen
(in front of costumers) www.subway.com L'Oréal Paris Products:
Make Up - Eyes; Eyeliner & brow, Eyeshadow, Mascara, Primers & Removers
- Face; Blush, Concealer, Foundation, Powder, Primer
- Lips; Lip color, Lip Gloss & Lip balm, Lip Liner
- Nails; Nail Polish
Hair - Hair Color; Highlights, Permanent, Non- Permanent, Root touch-ups
- Hair Care; Shampoo & Conditioner, Treatment
- Hair Styling; Cream, Gel, Hair Spray, Mousse, Serum, Texture
Skin Care - Moisturizers, Treatments, Cleansers & Makeup Removers, Suncare, Self Tanner Price:
May vary according to product size, and value
$4.00 - 35.00 +
wide product and price range Place:
Located near greater business opportunity
malls, places of greater amounts of public,
widely known shopping areas Promotions:
Forms of Advertisement;
- T.V commercials
- stalls in public places
- conventions
- Attractive models, achievable looks,
desirable outcome
- T.V actresses, well known models
Types of Promotions; - Free products- Samples- Sale/ Low prices- In store make over Consumer:
Typical costumer would be
- A female (general)
- Concerning appearance
- anywhere from 15 years of age and higher
- any girl from anywhere, L'Oreal is available in 130 countries
- average income, inexpensive product
- interests may include art, cosomotology etc Competition:
Direct; MAC, Maybelline,
Revlon etc.
Indirect; Cosmetic Surgery
clinics
Differences; Quality,
Inexpensive, French basis Products:
Electronics including;
Laptops & Tablet PC's
Desktops
Monitors
Printers & All-in-ones
Ink, Toner, Paper
Handhelds & Calculators
Scanners
Total Care
Accessories - Parts
All Consumer Products
Storage
Servers
Networking Price:
Due to electronics most often in mid hundreds
wide range
$10.00 - 1000 + Place:
Generally located in malls, areas where high security is manageable, areas of product demand; cities with business opportunity Promotion:
Forms of Advertisment:
- T.V commercials
- online
- advertisements on popular sites HP Invent Types of Promotions:
- Sale/ cheap prices
- Online deals
- New technology
Consumers:
Consumers would include small businesses to huge business corporations, small offices, common households, business orientated people, technology based environments, schools, university's, libraries,
Competition:
HP's competition
would include any
electronic company
Direct:
Dell
Sony
Indirect:
Apple

Full transcript