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Business Plan: Shi Fu Dumpling

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by

Giorgia Pontico

on 17 March 2014

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Transcript of Business Plan: Shi Fu Dumpling

*available on Wednesday
German
Candy-Shaped
Business Description
Market Analysis
Shi Fu Dumpling
Team
Giorgia Pontico
Idea
Product
Dumplings
Soup
Steamed
Fried
Open a Fast-Food Chain focusing on Chinese Cuisine for the western European market
Business Plan
Marketing Mix
Product
Price
Promotion
Place
Menu
Soup
Dumplings
Steamed
Dumplings
Fried
Dumplings
Pork
Pork with Cabbage
Vegetables
Pork
Pork with Cabbage
Vegetables
Italian
MSc in Finance
at Bocconi University
Her knowledge of financial market allows to optmize the cash flows and to plan a
future expansion
of the business
Korinna Staufenbiel
German
MSc in Marketing
at University of Cologne
Experience within the service industry and her marketing knowledge can
help to promote the business
, attract and bind customers
German
MSc in Finance
at University of Muenster
Work experience in a
restauran
t for three years will help to manage the daily operations of the business
Bente Lorenzen
Carlo Asta
Italian
MSc in Economics and Finance
at LUISS
He worked
in a restaurant.
His practical and theoretical skills will help the
business developing
Martin Huang
Chinese
7 years experience in IT
Familiar with
Chinese food
, also can help on
digital marketing
, online ordering, marketing campaign management
Executive Summary
NAME:
Shi Fu Dumpling
that means "Master of Dumpling"
MAIN PRODUCT: Dumplings
BUSINESS: Chinese Fast Service Food Store in Cologne, Germany
INITIAL INVESTMENT: 40.000 euros
FUTURE PLANS: franchising and home delivery
...Fast-Food Chain...
Firstly, open
ONE
single shop!
Fast-Casual = Fast Food + Casual Dining
...Chinese Cuisine..
...European Market...
Germany
Cologne
Scenario
Planning
Franchising
Open a
CHAIN
:
Home Delivery
Risks
Challenges
Firsty, in Germany
Secondly, in Europe
BERLIN
ITALY
Call "Shi Fu
Dumpling"
Safe Scooter
Delivery
Directy
at home
Choose your
Dumplings
Shi Fu Dumpling
Q&A?
Thank you!
Financial Analysis
Execution
Plan

Standardized stores and food, but each store should have something individual
Personal atmosphere
People should feel as if they go to their little Asian place around the corner

Market
Potential
Target
Customers
Competitors
Asian food is popular
Currently no equivalent product in the market
Large Fast-food culture

Many densily big cities



the NEW taste of China


Chinese
Work experience 18 years
His
management experience
and
Chinese food knowledge
can contribute to the operation and products management
Grant Bai
Break Even Analysis
Pork
Pork with Cabbage
Vegetables
Production Process:
- standardized
- preperation starts in the morning
- easy and fast
- in line with quality and hygienic standards
Concept:
- self service
- focus on take-way
- fresh preparation in front of the client

Design:
- Clean and cozy
- Chinese atmosphere
- Recognition value (Logo, Colours, Baskets)

Employees:
- 2 service staff at the desk
- 1 kitchen staff

Trial store:
Cologne
- Low rent
- One of Germany’s biggest universities
- Many national tourists
- Many food streets with walk-in customers

Street:
Zülpicher Straße
- close to university
- many restaurants so there are synergies in the marketing


Risks during the planning state
Risks during the operations
1. Risk of Cost Estimation
The cost estimate covered all the risk with contingency of 15% total cost
2. Risk of Market Survey
Target customers and selected place
3. Risk of strategy between cooperator and suppliers
1. Risk of customer safety
2. Risk of currency flow
Critical finance plan for contracts and exit plan
3. Risk of labor issues
4. Risk of competition
Keep core competent and Workflow for change of competition strategy
Strategies:

-> Focus on universities
-> Main objective: Build the brand
- Name
- Store concept
-> Initial Phase:
Unconvential low-cost approach

Multicultural food landscape

OUR USP
Full transcript