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Chocolate & Child Labor Presentation
Transcript of Chocolate & Child Labor Presentation
Matthew Harter Chocolove Child Labor Free How Can We Capitalize Labeling Brand Awareness Social Awareness How Can We Capitalize Chocolove must stand by fair trade Fair Trade literature must be on every wrapper Fair trade sales in 2010 were $5.8 billion globally Fair Trade USA, estimates sales will double by 2015 http://www.nytimes.com/2011/11/24/business/as-fair-trade-movement-grows-a-dispute-over-its-direction.html?pagewanted=all&_r=0 How Can We Capitalize How Can We Capitalize Effectively communicate our mission The mission of Chocolove is to provide extraordinary gourmet chocolate, ethically and with genuine love Utilizing Social Media Expanding the customer base Consistency with the Message Chocolove is a fair trade, made with love company 1. Grow 2. Engage 3. Monetize Approach to Social Media Purpose
The Cocoa Industry
Child Labor in the Industry
Addressing the Issue
How Can We Capitalize
Conclusion Agenda The purpose of this presentation is to address the issue of child labor in the chocolate industry and the question:
Is Your Chocolate the Result of Unfair Exploitation of Child Labor? Purpose 70% of the world’s cocoa is produced in West Africa
Cote d’Ivoire (Ivory Coast) produces about 43% of the world’s cocoa
In the United States 2/3 of the chocolate industry is dominated by M&M Mars and Hershey The Cocoa Industry A lot of Cocoa The Cocoa Industry 2002 – over 280,000 children worked on cocoa farms
Nearly 2/3 under the age of 14
Children that were kidnapped or sold by their parents
Mistreated Child Labor in the Industry 1990s publicity given to the topic
Majority of consumers unaware
The Harkin-Engel bill Addressing the Issue Chocolate Manufacturers Association lobbied against Harkin-Engel bill
Self-regulation to change practices
Reasons for hindrance
International Labor Organization & International Programme on the Elimination of Child Labour (IPEC) Addressing the Issue Self-imposed deadline not met
Fair-trade certified chocolate
Fair-trade practices Addressing the Issue International Labour Organization Agency of the United Nations
1998, the 86th International Labour Conference
Declaration on Fundamental Principles and Rights at Work
One of which was to end child labor Addressing the Issue Created 1992
Main goals aim to achieve a break in the vicious cycle that prevents growth as a nation and for the individual children.
All forms of slavery or practices similar to slavery Addressing the Issue IPEC http://www.ilo.org/ipec/programme/lang--en/index.htm Addressing the Issue IPEC IPEC – Priority Targets http://www.ilo.org/ipec/programme/lang--en/index.htm All form of slavery or practices such as: The sale and trafficking of children
Debt bondage and serfdom and forced or compulsory labour, including forced or compulsory recruitment of children for use in armed conflict
The use, procuring or offering of a child for prostitution, for the production of pornography or for pornographic performances Addressing the Issue Addressing the Issue IPEC - Priority Targets The use, procuring or offering of a child for illicit activities, in particular for the production and trafficking of drugs as defined in the relevant international treaties.
Work which, by its nature or the circumstances in which it is carried out, is likely to harm the health, safety or morals of children. Harkin-Engel Protocol No commitment to end child labor just the worst conditions
Industry regulated without legislative involvement 2001
Amendment that gave FDA $250,000 to develop new label to state “no child slave labor was used in growing or harvesting cocoa” Addressing the Issue Potential to increase amount of international trade
Better tasting Chocolate
(As will be demonstrated) More rights for children so they would be able to get an education.
Ultimately would have a positive effect on a Country’s Risk Assessment
This in turn would allow for more interested investors and financial opportunities Importance Addressing the Issue Social Media is poised to become an office productivity tool Child Labor awareness In a social issue driven society, we must be on the forefront Stand Out We must take on the industry elite In conclusion By understanding the truth behind the unethical practice of child labor, we can become the light in a tainted industry. Chocolove can become the great chocolate supplier world wide, by innovating and adapting to today's social issues and social responsibility. Labeling Brand Awareness Social Awareness