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Google Case Study

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kellen millard

on 26 April 2010

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Transcript of Google Case Study

Google Case Study Current Performance
Industry Market Share Leader
Problem Differentiating Google 3 Main Competitors
Yahoo - Global Internet Brand
MSN - Internet Services
AOL - Interactive Services S.W.O.T. Strengths
Market Share Leader
Financial Leverage from IPO
Patron Loyalty
Google Adwords
Quality Search Results
Technically proficient Employees

Add variety of Internet Services and Communication Tools
Directory-Linked Target Advertising

Fierce competition
Identity Theft Issues
Confidentiality of Personal Info
Strategic Alternatives
Focus on Distinctive Competence

Sustained Revnues
Proven System
Segment Leader
Limited Range of Services, Unable to sustain revenues

“To organize the world's information and make it universally accessible and useful.” Weaknesses
No switching costs in the industry
Complaints by clients
Problem with Recruiting Employees
Ineffective way of promoting Google’s advertising packages

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