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Permission/Relationship Marketing Leading to Less Intrusive Advertising

Computer Ethics Extra Credit Presentation
by

andrew wheeler

on 22 November 2011

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Transcript of Permission/Relationship Marketing Leading to Less Intrusive Advertising

Data Mining and Filtering Cheap and Easy merlot candles dinner! Permission Marketing:
Marketing centered around
obtaining customer consent
to receive information from
a company. Relationship Marketing:
A marketing approach that
builds a dialog and trust with
the customer thus building a
relationship that leads to repeat business instead of telling and selling for a single transaction. Data Mining:
data processing using sophisticated
data search capabilities and statistical
algorithms to discover patterns and
correlations in large preexisting databases hello Mr. Wells
do I have a deal
for you!!! gycfgjfcjcjc
Full transcript