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THE BLUEPRINT

On Wednesday, Sept. 11th/13 the staff & administration of CHRY Radio Inc. met with the volunteer collective to bring awareness to the next stage of organizational shifts which will impact the delivery of broadcast, service & marketing of the brand.
by

Randy Reid

on 13 September 2013

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Transcript of THE BLUEPRINT

BUILDING
BLOCKS

YOU'VE BEEN HEARD
Enhanced Community Profile
Added/Improved Resources
Increased Outreach Opportunities
Better Reward and Recognition For The Roles You Play
Further Reach (Broadcast/Social Media)

BRANDING
PRESENTATION
SUSTAINABILITY
CORE ELEMENTS
OUTCOME
CORE ELEMENTS
OUTCOME
TIME LINE
Late September: Release Of New Logo
Early October: Rebrand of Foyer
Mid-October: Phase In Sound Design
Fall Season 2013: Release Organizatinal Statements
TIMELINE
TIMELINE
TIE IN
WHAT HAVE WE DONE
Established Parameters For Programming (Best Practices)
Enhanced Training And Volunteer Systems
Clearer Leadership and Administrative Practices
Better Relations With Campus
Refined Focus On Broadcast/Media
THIS MEANS
More Access To The Grid
Higher Quality Starts
Connection To New Communities
Ability To Better Support Identified Groups/Causes
WHERE DO I FIT?
NOT OUT OF THE WOODS
THANK YOU!!
Your engagement is necessary and appreciated!
We collectively strive together to preserve the viability of culture, cause and passion on the dial!
OUTCOME
Solid Presentation
Consistent Delivery
Clear Public Engagement
BRAND STANDARDS
New Logo
Added Fonts
Added Palettes
Sleeker Design
SOUND DESIGN
LANGUAGE
CORE ELEMENTS
SHIFTING PARADIGMS
THE BLUEPRINT
RICH HISTORY
EXCITING DIRECTION

CHANGE is a necessary
by-product of GROWTH
New Slogan
Shared Values
Identification
Recognition
Signature Voice
Complimentary Campaigns
Clear Messaging
Quality Standards
AMBASSADORSHIP
Broadcast Pride
Awareness of Organization
Awareness Of Your Role
Engagement With Shifts
BROADCAST
GRID PROTOCOL
Public Awareness
Year Long Campaign
Building Broader Audience
Polish & Purpose
Solid Presentation
Consistent Delivery
Clear Public Engagement
Collective Strength
Like-minded Programming
Campaigning
New Products (Social Media, Collective Items)
1) CHRY Ambassadors
2) Broadcast
3) Grid Protocol
Late September: Shared Language
Early October: Grid Voice Rebrand
Fall 2013: Every Program Is Packaged
Fall 2013: Public Campaign and P/R
Winter 2014: Program Control Booklet
LICENSE RENEWAL
PARTNERSHIPS
FUNDRAISING
Renewal Preparedness
Transparency
Predictability
Future-Proofing
Accountability
1) License Renewal
2) Partnerships
3) Fundraising
Zero Tolerance
New Programming
Increased Spoken Word (25%)
Community Feedback
Refining Systems
Better Packaging
Sponsorships
Campaigns
NFP/Grant Opportunities
Oct. 16 to Oct. 26
Fall 2013: Spot Audit Period
Winter 2014: Introduce Spoken Word
Early Fall 2013: Reformat the Weekend
Fall 2013/Winter 2014: Sponsorship
Late-Fall 2013: Electronic Logsheets
Winter 2014: CRTC/Organization Education
2) BROADCAST
1) AMBASSADORS
3) GRID PROTOCOL
2) PARTNERSHIPS
1) LICENSE RENEWAL
3) FUNDRAISING
We Need Engaged Ambassadors
Mentorship / Shared Best Practice
Get Educated On The Process
Renewed Focus On Programming
Open The Doors To Opportunity
Meet The Staff
Support Your Peers (Accountability)
Stay Current On The Shifts
Stop Abusing The Brand
PROUD. AWARE. ENGAGED.
Full transcript