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MUSE Creative Concepts

by

Fran Matera

on 7 May 2015

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Transcript of MUSE Creative Concepts

Creative Concepts
MUSE
GOAL
.
.
CLIENT ROSTER
OUR CLIENT
THE BRIGHT IDEA
BEST PRACTICES
"title"
"title"
"title"
Forums
Agencies
Design Schools
Freelancers
CHALLENGES
INDUSTRY VERTICALS
SECONDARY RESEARCH
THANK YOU!
50
EVALUATION
+
+
2011
MARKET COMPETITION
DIFFERENTIATION
WIREFRAMES
FINDINGS
STRATEGIES
TACTICS
S P E C
RECOMMENDATIONS
ENGLISH
CHALLENGE
PRIMARY RESEARCH
=
Pepsi Portal
ROYALTIES
WHAT IS A CANVAS?
can·vas (n.)
A creative digital blueprint made to enhance a company’s ad and marketing strategy
Brand Awareness


26 EMPLOYEES
SMALL
BUSINESS
WHAT IS A COLLECTION?
col·lec·tion (n.)
SocialWhirled's inventory of canvases
WHAT IS A VERTICAL?
ver·ti·cal (n.)
A specific industry
WHAT IS A WIZARD?
wiz·ard (n.)
A self-serve portal of pre-made customizable canvases
1.7 Million
CANVAS
VERTICAL
COLLECTION
WIZARD
GOAL

BETA TESTING
BICOASTAL
CA AZ NY
Full transcript