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Spcom228: The Bigger Picture

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Andrea Howell

on 21 May 2013

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Transcript of Spcom228: The Bigger Picture


Andrea Howell, Gender Issues Specialist
Chase Denomme, Media Persuasion Analyst
Daniel Huynh, Mass Media Implications Specialist
Oscar Riberio, Head Ethics Consultant
Brandon, Public Opinion Analyst Social Porn
I. Chase- Persuasion and Social Media

II. Brandon- Controlling Public Opinion

III. Daniel- The Underlying Drivers of Social Media

IV. Andrea- Unattainable Gender Ideals

V. Oscar- An Ethical Perspective.

VI. Discussion-

VII. Activity-

VIII. Conclusion- Seminar Overview Presents... The Big Picture Social Sheep Brought to you by: Gender Issues I. Hal Niedzviecki’s notion of Peep culture; “entertainment derived from peeping into the real lives of others” (Public Communication, page. 263) Creation and reinforcement of an unattainable ideal. II. Dr. Robert Cialdini’s principles, social proof and liking, of ethical influence. (Public Communication, Pg. 265) How new media influences gender relations. III. Everyone Knows Her: The Unattainable Ideal, (Public Communication, pg. 222) gender issues caused by new media. Cashmore, Pete. Privacy is dead, and social media hold smoking gun. 28 October 2009. Article. 25 March 2013.

Chen, Stephanie. Can Facebook get you fired? Playing it safe in the social media world. 10 November 2010. Article. 25 March 2013.

Daniel M. Romero, Wojciech Galuba, Sitaram Asur, Bernardo A. Huberman. Influence and Passivity in Social Media. 2011. Scholarly Paper. 25 March 2013.

Dictionary.com - porn. (n.d.). Web.
<http://dictionary.reference.com/browse/porn>

Fogg, BJ. Why Facebook Is Even Bigger Than You Think. Fast Company, 19 May 2008. Web. 25 Mar 2013. <http://www.fastcompany.com/860014/why-facebook-even-bigger-you-think>.

Hartling, Shannon. "Pearson Custom Library." Hartling, Shannon. Pearson Custom Library. Waterloo: Pearson Learning Solutions, 2013. 274.

Hernandez, Victor. Friends, photos are early favorites on Facebook Graph Search. 21 March 2013. Article. 25 March 2013.

Meraz, Sharon. Is There an Elite Hold? Traditional Media to Social Media Agenda Setting Influence in Blog Networks. 16 July 2009. Scholarly Journal. 25 March 2013.

Mill, John S. Utilitarianism. Kitchener: Batoche, 2001. Web.
<http://socserv.mcmaster.ca/econ/ugcm/3ll3/mill/utilitarianism.pdf>.

Ravelli, Bruce, and Michelle Webber. Exploring Sociology: a Canadian Perspective. 2nd . Don Mills: Person Canada Inc. , 2010. 198-210. eBook.

Tate, Ryan. Wired. 28 November 2012. Article. 25 March 2013.

Waisanen, Don. Facebook, Mass Interpersonal Persuasion, and The Public Sphere. Thick Culture, 7 Nov 2008. Web. 25 Mar 2013. <ttp://thesocietypages.org/thickculture/2008/11/07/facebook-mass-interpersonal-persuasion-and-the-public-sphere/>.

Weibo, . Plastic Surgery Nation: Chinese Man Sues Wife For Being Ugly, Wins. 2012. World Crunch Web. 25 Mar 2013. <http://www.worldcrunch.com/default/plastic-surgery-nation-chinese-man-sues-wife-for-being-ugly-wins/china-plastic-surgery-advertisement-verdict/c0s10072/>. Works Cited Ethics Implications Public Opinion Persuasion Activity SPcom228 - Diffusion Theory
- N-Step Theory
- Shown when something goes viral
- Examples include... Think of any people that you know have many facebook friends.  Would you consider them opinion leaders? • Social media facilitates mass interpersonal persuasion (MIP).

• Stanford Professor BJ Fogg - Facebook’s platform is "revolutionary because
it takes the dynamics of one-to-one persuasion and scales it up to millions."

• The psychology of how groups in face-to-face scenarios use peer pressure,
reciprocity, flattery, and other actions to be used on Facebook and have the
reach of mass media.

• We all participate in persuasion. Post the most appealing picture’s to gain
popularity amongst our peers. • Question: How can face-to-face social interactions like peer pressure, reciprocity, flattery, in-crowds, etc be used on Facebook for persuasion? Role of Mass Media - Framing Theory
- Agenda Setting Theory
- Media-Dependency Theory Implications - Attention Economy
- Less of Face-to-Face Communication Lets compare how Facebook and Google searches depicts Women and Men.... First, let's take a look at how gender is depicted in in new media, like Facebook and Google. Notice anything? Concepts mentioned IV. Example: "Chinese Woman Sued By Her Husband For Being Too Ugly" Before After Jian Feng, the husband said that his wife, "convinced him to marry her under false pretenses." and the Judge reportedly agreeded with Feng and rewarded him $120,000. Invested 100, 000 dollars on plastic surgery http://www.dailymail.co.uk/news/article-2223718/Chinese-man-sues-wife-ugly-court-AGREES--awarding-120-000.html John Stuart Mill’s Utilitarianism, states, “the creed which accepts as the foundation of morals, Utility, or the Greatest Happiness Principle, holds that actions are right in proportion as they tend to promote happiness, wrong as they tend to produce the reverse of happiness” (John Stuart Mill, 10) Dr. Robert Cialdini's 6 Fundamental Principles of Ethical Influence Reciprocation
Scarcity
Authority
Consistency
Liking
Consensus
Full transcript