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Transcript of MGM 404
Mike Wright Objective: Identify oportunities in the
WNY Dairy Markets Our Research
Needs Analysis Segmentation, Targeting, & Positioning
Communications RBST Free
Yogurt Current Market Trends Key Attributes •Brand Name
•Content (nutrients, calories)
Is Cheese the Answer? Cost Considerations: Pasteuriztion Equipment
Manufactuering Equipment Pasteurization Equipment Price: $150,000 w/ install Storage Silo Current Milk Production Silo Size 15,000 gallons Price
$50,000 + $10,000
Silo Foundation = $60,000 Transfer Piping Price: $40,000 w/ install Manufacturing Equipment Price: $220,000 w/ install Maintain Current Operations Recomendation: Reasons: Advertisements