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Shipt - CLT 2.0

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Tiffany Whitmore

on 20 July 2017

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Transcript of Shipt - CLT 2.0

Harris Teeter Life Size Parking Lot Advertisements

Messaging will focus on the benefits of using Shipt

Co - branded to leverage local credibility of Harris Teeter

Right person/place/time

Let's build on the sucess of the metro and dig into the next layer of Shipt stories worth listening to!
Timing is everything.
Emotional Connection.
Welcome To Charlotte 2.0
Campaign Strategy
Authentic Local Stories
CLT Member
Success Stories
Influencer Experiences
Wrap it up with a digital bow.
Leverage all campaign content on digital platforms
Build consistent content messaging
Highly trackable
Balance paid and non-paid social media and Google Adwords
Tiffany Whitmore for
Your groceries,
So you can be
at the field.
Get the details from Shipt and
Harris Teeter.

Promo code: mytime
Word of mouth
Powerful personal brand experiences
Real people explaining the value of Shipt
(real people telling their story
- all day, every day.)
Full transcript