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Effects of Advertising
Transcript of Effects of Advertising
Ment for adults
A symbol to many other people of the freedom and spirit in the country that is embodied in these majestic Clydesdale's The 100 million people in the United States watching the Superbowl.
Ads with heart got all the love in USA TODAY'S Ad Meter.
21 and older Budweiser sent out its first-ever tweet from its newly created Twitter account on Jan. 27, asking the public to help name the baby horse. It said it will release the winning name after the big game. (Bruce Horovitz, USA TODAY) Persuasive Advertising Techniques The Bandwagon Appeal
Celebrity Association or Testimonial
Snob Appeal Emotional Appeal
Trainer and horse (Copyright © 2013 www.mydesert.com.) Executives were toasting the win at A-B Sunday night. Paul Chibe, vice president of U.S. marketing, said he’s incredibly proud of the Clydesdale ad. It “touches a chord,” in consumer hearts, he said. Who determines ethical standards for advertising? The Federal Trade Commission(FTC)
American Association of Advertising Agencies(4 A’s)
Better Business Bureau(BBB The Federal Trade Commission Advertising must be truthful and non-deceptive. Advertisers must have evidence to back up their claims. Advertisements cannot be unfair. Communities
Events Code of advertising
Apply for BBB accreditation
National advertising division
Children’s review unit
Self-regulation program & council Ethical standards for advertising
Advertising affects on American culture
Key persuasive techniques
Critical issues that may arise from of:
Children and Advertising
Advertising in schools
Health and Advertising
Appealing creative commercial(Budweiser):
Advertising affects on American culture History on Advertising Edward Bernay
1920 began techniques in advertising Today's Advertising Media conglomerates
Near and far, and high and low Critical issues that may arise from the area of children and advertising Children from the ages 2-11 see more than 25,000 advertisements on TV in one year
It has made kids more brand conscious than ever before
By the age of 8 children learn what the intents of advertisements are
Almost every advertisement is negative and does not have many good things coming from them at all Issues with advertising in school Soft drink companies average $30-$35 per student annually
Most schools are rejecting political and religious sponsors
Most marketers pick school to advertise because the children have to be at school Health and Advertising Alcohol
Tobacco Health Obesity
Childhood Behavior Political Advertising 3 Billion spent on television ads.
Randomized controlled trials
Good old door knocking (Bruce Horovitz, USA TODAY) On April 7, 1933, August A. Busch, Jr. and Adolphus Busch III surprised their father, August A. Busch, Sr., with the gift of a six-horse Clydesdale hitch to commemorate the repeal of Prohibition. Brand Recognition Effectiveness Today, Anheuser-Busch owns approximately 250 Clydesdales; they continue to be an enduring symbol of the brewer’s heritage, tradition and commitment to quality.